Functional Experience:

How to carry out innovation and upgrade on the basis of the 4.0 of 3N contact lens reduction instrument to meet the higher demand of consumers? How to detonate the purchase desire of users and solve the pain points of daily cleaning and storage of users? How to control the cost to ensure the price of products close to the people?

User Insights:
After thorough communication between the Rococo team and the 3N team, the Rococo team conducted a follow-up user survey and analysis, and recorded the daily behavior and habits of potential users in the whole video process. Finally, all videos were collected for slice analysis to analyze opportunity points and pain points.

Optimize the experience:
In the sketch phase, we brainstormed several times to consider different stacks, different scenarios, and different combinations, and finally evaluated a suitable solution.