Works: Intelligent Touch Screen Speaker
Brand: KONKA
Material: plastic, metal, fabric
Color: black/white/azure


https://www.behance.net/gallery/74766259/Smart-Screen-Speaker
https://www.yankodesign.com/2019/03/25/a-nostalgia-creating-smart-speaker/

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As a domestic traditional home appliance giant, Konka's TV products have won the trust of consumers. Users can find a familiar feeling from this smart speaker, just like the old TV set in the 1970s and 1980s, which is cleverly connected with Konka's history.

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As the technology becomes more and more complex, it is more and more difficult for users to understand the composition logic behind the product, and the design of electronic products has changed from functionality to symbolization.

Apple's two-generation Pencil, the digital hand-drawing pen equipped with the iPad Pro, which sells productivity. Apple did not deliberately create a form, but took the pencil we are most familiar with as its prototype. Pencil is the most conventional handwriting drawing tool in people's consciousness and is a symbol.

Symbols are extremely recognizable and exclusive. For example, when it comes to tablets, people can only think of iPad.

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The impact of design on the mind. Involving the concept of "Model" (from "The System of Matter"-Jean Baudrillard) refers to the model of a certain product in a certain period of time, or a vague concept recognized by the mind.

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A product, out of the common cognitive model, requires additional costs to be accepted by users, either from technology or purely cognitive costs.

Tesla's Model S, despite its advanced technology, is still not much different from internal combustion engine cars in terms of overall shape design, in order to reduce users' cognitive costs.

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At present, China's product design has not yet formed its own system, which is a historical problem. Developed countries in Europe and the United States have their own systems, and Japan certainly does. Since the culture is closer to the Western world, analyzing Japanese designs may be more informative for us.

The core of Japan's design comes from their core of consciousness. In the words of Kenya Hara, Japan continues the spirit of "emptiness" in China, or the "Zen" of Naoto Fukasawa ". So when we look at Japanese products, whether it is MUJI's original ecological design or SONY's functional aesthetics, although the state presented is very different, in fact, we can find a commonality. Only when there is such a commonality can we call it a system.

MUJI, SONY, and even most Japanese brands, we can feel a kind of restraint, restraint and order from their products. This kind of feeling does not exist in the products of other countries. It is determined by national consciousness and will not change due to market trends and popular culture. This is the foundation of a design system.

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Both Kong and Zen originated from China, but these two words obviously cannot fully interpret Chinese thought. What is our core consciousness? At the opening ceremony of the 2008 Olympic Games, Zhang Yimou clearly told the world with a performance of "Confucius Journey" that it was "harmony".

"Harmony" is not simply interpreted as harmony, but should also include the characteristics of integration, dialectics, and nature. Hans Wegener's Chinese chair series can give us a lot of enlightenment. What a Danish design master who became famous in the last century really got from Ming Dynasty furniture is not culture and tradition, but the essential beauty conveyed by core consciousness. The core of consciousness is also the core of our design.

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Of course, we cannot simply impose traditional graphics, symbols, and elements directly on the product. This is a very elementary way. Such a design does not see any possibility of evolution, nor can it meet the needs of large-scale mass production. Even if in the future, with the advancement of productivity, industrial products will evolve from large-scale mass production to small-batch customization, this method is still undesirable. Especially in electronic, electrical and other scientific and technological products, subtraction should be done instead of increasing redundancy. More is to think about how to use abstract means to inject our unique spirit into design.

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This touch screen smart speaker is made of matte plastic, metal and fabric, which combines the warmth of family and the tension of technology.

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The fuselage lines take into account both technological attributes and oriental aesthetics. With a prominent two-tone control knob, the shape and details of the knob have been carefully studied, and the operation mode is clear at a glance. The red round logo is the finishing touch. The product has also been designed with other color schemes to look more dynamic.

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The "TV screen" is now replaced by a high-definition LCD display that can display all the information users need. Like other intelligent speakers, equipped with AI intelligent technology and rich third-party resources, it can open up other intelligent devices in the home, such as connecting intelligent access control, displaying dynamic images outside the door on the speakers, or controlling the switch and color temperature of the intelligent led light source by voice. The regular geometric shape of the fuselage has ample internal space, which can accommodate larger sound cavities and speakers, providing better sound quality.

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