Name of Work | Tomson Beijian Yep Brand Packaging Upgrade
Brand Holding | Tomson Beijian Co., Ltd.
Original Design | Tiger Pan
Executive Design | Chi Qian
Illustration Performance | Yi Ping
Process Design | Xie Zhangkun
Project Management | All
Promotion Organization | Hao Kaizheng

Founded in 1995, Tomson Beijian has long grown into a leading brand of dietary supplements in China. Tomson Beijian Yep has been relying on modern nutrition science to establish a comprehensive scientific system of dietary nutrition supplements. However, consumers' cognition of Tomson Beijian Yep is still in the 1990s. How to shape a more contemporary collagen brand, product packaging has become a special means to solve this problem.

The brand image of taking advantage of the trend and the basic type of external packaging show sweet, cool, soft and tough female power. The "Yep" letter is inspired by women's soft body, which adds fashion and playfulness to stability. Graphic vision starts from the feeling of collagen itself, creating a free-flowing and elastic graphic, emphasizing collagen peptide, while reflecting the various possibilities of serialized extension of taste, adding interest to the form of end-to-end connection, and providing young and energetic people and fashionable and innovative women with attitude, pass on the "sweet and cool" lifestyle-life is very sweet and work is very cool; The outer box is made of wet paper pressing mold as the base material, which is environmentally friendly and degradable. It is simple and advanced in combination with the integrated relief process. The inner bottle expresses the "sweet and cool feeling" in a hot and transparent form, conveying the independent and soft character of new women.