China Guangxi Babao Tea is a new tea culture brand composed of eight kinds of tea products from Guangxi, including golden flower tea, star anise tea, jasmine tea, magnolia flower tea, mint tea, osmanthus tea, agarwood tea and lotus tea. It has strong local cultural characteristics and unique brand tone. The image design of the whole brand takes Zhuang brocade and Zhuang language from Guangxi Zhuang Autonomous Region of China as the basic creative elements, splits and combines the original patterns of Zhuang brocade, and uses modern graphic combination methods under the characteristics of inheriting the original graphics of Zhuang brocade. All graphic designs are based on rhombus, so as to obtain the image of the brand and auxiliary graphics; the inner box design and placement of brand packaging are also presented in the form of Zhuang brocade; the brand tone extracts the elemental colors in Zhuang brocade, with purple if blue, pink, lemon yellow, and warm green as the main colors. Using the method of color contrast, the tonality of the entire brand is full of regional cultural characteristics and strong personality. While not losing tradition, it also has the characteristics of modern youth.
Country
China
Year
2019
Designer
GUANGHUAYU
[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]
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