HIDOU is a young offline social cocktail brand that focuses on friends getting together to drink happily. How to break the dullness of the traditional wine bureau and create a new experience of the young wine bureau? The creation team proposed to make the products new by increasing the game interaction.
01 Use symbols to enhance pictographic recognition and enlarge the reason for purchase. Through the interpretation of brand meaning, find the image of smiling face for brand font symbol design. Reflect the "witty funny, naughty entertainment" brand spirit. 02 changeable style wine monster bottle design. Cocktail senior players, get through the social attributes of the product, the style wine monster is novel and eccentric, cocoa loves love. This set of modeling design is a hidden version of our product extension. It can be used for table games and add interesting wine fighting methods. Our gameplay design uses the competitive game mode of flying chess, with wine as chess, and players are composed of four styles of drunkards. Four people each take a different can of wine and play with the same color dice. Turn the dice and fly counterclockwise according to the rules. The one who returns to the finish line in a circle wins. Those who come later are fined for drinking, and so on. 03 Color and Material. The joy of clinking glasses with Maillard broiling. The young affection and burning enthusiasm are like the moment when the sunset dips into the sea at dusk, the compatibility of cold and fire, and the excess of enthusiasm, giving people infinite imagination. Maillard color as the main color of the product packaging, strong color matching, neutral balance to increase the sense of activity to express independent and unruly personality. The material design of transparent PET cans is made in combination with the characteristics of the product. The color of the wine is bright and pure, shining in the light. The four-color cocktail combination is an illustration of a young girl's sense of love, expressing the visual experience of "breaking the calm and refreshing" with a transparent bottle body. Every generation has its own rules and rules. Only by studying the consumption characteristics of the current group and creating products that conform to the current context can users quickly find you and like you.
Design team | Creation difference®Studio