After the liberalization of the epidemic prevention policy, people have suppressed the enthusiasm for travel for a long time and gradually released, suburban travel, short-distance travel around the fire, especially driving camping, has become the most popular pastime for some families, partners, outdoor people. The joy of camping probably lies in the freedom to feel the passage of time and return to a rustic life. Camping briefly pulls people out of the concrete forest and pulls open the tent, looking beyond the city to the beauty of refinement. Since 2020, it has also been called "the first year of Chinese camping" by many camping enthusiasts and practitioners ". Data show that before and after May Day, summer vacation and National Day in 2022, camping fever increased by 303.5, RV travel fever increased by 243.5, and self-driving travel fever increased by 78.6. This data shows an increasing trend every year. In this context, Yunge Electric and TOALL Design are cooperating to provide users with a better travel experience.

According to the competition research, we found that the products on the market for foreign markets generally have a strong sense of tools, a single color, a weak sense of electrical appliances, and a low sense of quality. The domestic products are relatively light and convenient, bold color modeling is also more concise and generous, a high degree of intelligence. Through the product style analysis of the target market, the car refrigerator style is divided:
1. Home appliances style, soft lines, delicate material, rich color, small size, strong sense of science and technology;
2. outdoor hale and hearty style, with muscle feeling, neat lines, rough material, function explicit, tone calm.

At the same time, the research team deduces the use process based on three different scenarios: indoor, outdoor and in-car, constantly changing variables (height, gender, age, etc.), repeatedly experiencing and recording and combing, and discovering the pain points and optimization points of previous products from these experience processes. We summed up the above 6 key words: sense of strength, obvious lines, convenience, hard core, practicality, humanization, as the key points of the later product design.

The team uses ice caves, glaciers, and snowflakes from the forces of nature, which give people endless desire for adventure and exploration. Extract elements from nature, through simplification, deformation, reorganization, emphasizing the attributes of the product, highlighting the exploration and desire for the unknown. In the process of cooperation with Yunge Electric, convex and concave design helped the brand transformation of factory-based enterprises, and gained insight into the needs and pain points in outdoor scenarios. Put forward the concept of "outdoor + freshness", that is, scene product positioning, mining the emotional characteristics of users and propose solutions, to inject new thinking into the transformation of factory-based enterprises.

Based on the initial plan, we have established the design language of the product, and derived a complete set of car refrigerator series through this set of language, which are suitable for different scenarios and needs.

The basic version of the car refrigerator adopts the characteristic section line design language, which is small in size and easy to carry. It is suitable for short trips of family cars or standing refrigerators in cars.

On the basis of the first-generation refrigerator, the capacity is upgraded and wheels and handles are added to expand the application of the product from the inside to the outside of the car, which facilitates the movement of the refrigerator during use, improves the practicability of the product, and strengthens the actual experience of the product. sense.

The third-generation refrigerator adopts front-side control, which makes the user more natural and convenient in the use process. The installation of things-closing the door-adjusting the temperature can be done in one go. At the same time, the position of the cover plate can also play a rain-blocking role similar to that of eaves.