Packaging can be understood as wrapping and decorating items, which can not only achieve the difficulty of damage during transportation, but also play a decorative role. Packaging design is very important for products. We often hear people say that "people rely on clothes and horses rely on saddles". Beautiful clothes and exquisite saddles will attract the attention of others. For products, beautiful and exquisite outer packaging will also attract people's attention. Different products will choose unused materials as outer packaging according to the different transportation process and display effect. Common outer packaging includes paper packaging, metal packaging, glass packaging, wood packaging, ceramic packaging, plastic packaging, cotton and linen packaging, etc. For liquid mineral water, beverages, milk, and alcohol, most of the bottle design is used. The packaging design and the product have been integrated. The excellent packaging design will give people a bright feeling in front of the eyes and stimulate consumers' desire to buy. Fruit juice has different tastes. This fruit juice bottle design designs different styles of bottle stickers according to the taste of fruit juice, which can intuitively see what taste of fruit juice is. The top of the bottle is thick and the bottom is thin, just like a glass with fresh fruit on top, which can reflect the nature and freshness of fruit drinks. Coke is a happy water that many people like. Coca-Cola is commonly packaged in plastic bottles and cans. Coca-Cola has been pursuing curved bottle design from 1915 to 2015 and has been designed in many styles. At first, Coca-Cola was made of glass, and its appearance was a typical anthropomorphic design. The bottle body adopted the proportion and curve of a female body, giving people sweet, soft, smooth, refreshing visual and tactile enjoyment. Later, after the glass bottle designed by Alexander Samson was used as the packaging of Coca-Cola, the sales volume of Coca-Cola increased rapidly, doubling in two years. Now Coca-Cola uses plastic bottles, but the anthropomorphic design has not changed. The mineral water bottle design of Nongfu Mountain Spring, which we often see in supermarkets, is the packaging design of Changbai Mountain illustration series, which comes from the cooperation of Horse Brand Design Company and artist Brett Ryder. The bottle itself is a smooth surface, and the outside is a different illustration pattern, which makes the brand stand out. The design and illustration enhance the feeling of Nongfu Mountain Spring mineral water beyond the average mineral water bottle, making simple products vivid and imaginative experience. The designer said: Nongfu Spring's Changbai Mountain illustration series packaging is not only to convey the natural quality of Nongfu Spring, but also to arouse young people to pay attention to the lifestyle of protecting nature. There are many unique and beautiful bottle packaging designs in our life, which are directly related to the visual effects they present to consumers and have an important impact on the sales of products. Merchants pay more and more attention to the creative design of bottle packaging.
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