On a global scale, the overall development of my country's medical device industry has both positive and negative aspects. In the process of innovation of medical equipment in our country, it is difficult to make a substantial breakthrough. It is often a mere formality. It cannot really improve the performance of medical equipment and meet the actual needs of consumers. To a certain extent, it restricts the sustainable development of medical equipment. The driving force of the continuous economic development of the medical device industry is innovative products, which requires industrial design and technological innovation as the core elements to enhance the competitiveness of medical device enterprises, which deserves special attention.

In the development process of today's medical device industry, industrial design can play an important role. In the development of the medical device industry, it is ensured that the medical device design meets the needs of current consumers, conforms to the usage habits of consumers, and fundamentally changes medical equipment into a whole. Starting from the actual function of the product, from the rationality of production, the rationality of use, the rationality of use, etc., the function and use of medical equipment are comprehensively and systematically conceived, so that the function and use of medical equipment are better promoted in the process of market development.

The morphological characteristics and modeling of medical devices are the primary issues in the innovation and development of medical devices. The use characteristics and use of medical devices are usually determined by external images. Due to changes in product functions and technical requirements at this stage, during the design process of medical equipment, on the one hand, the practicality of the appearance of medical equipment should be ensured, and the other is to pay attention to the development and innovation of the external image of medical equipment. Fully consider the physiological and psychological factors in the process of use. In addition, the actual situation of the company in the medical equipment market development process and the relevant strategies formulated should be taken as the core, and the quality, price, after-sales service, cost and other issues of medical equipment products at this stage should be taken into account. Developing medical devices according to the principles and principles of industrial design is a modern way of thinking.

Second, in terms of technology, some products have greater safety hazards in terms of quality. It is necessary to strengthen the quality management of medical equipment to improve the quality of medical equipment.
From the price point of view, medical equipment design should pay attention to cost control, but in cost control, should pay attention to quality control, to achieve the interaction between cost and quality, mutual constraints. Under the premise of market competition, medical equipment innovation and research enterprises should avoid costs exceeding the average market cost, which will adversely affect the sustainable development of enterprises, and it is not conducive to enterprises to gain competitive advantages in market competition. Therefore, when carrying out industrial design and medical equipment transformation, the final consideration is the cost of the product. Production and operation strategies and business models can be optimized to reduce product costs through mass production, thereby improving the competitiveness of products in the market.