The brand's naming and illustration creation are all inspired by the Tang Dynasty poet Zhang Zhihe's "Fisherman's Song Zi". The creator combined the artistic conception of this poem with the product attributes, and finally gave birth to an illustration of smelly mandarin fish with a peach blossom branch. The creator believes that in addition to this fish, the artistic conception that the brand wants to express can be properly presented without repeating the other elements, the creator skillfully combines the folding fan structure with the folding structure of the box, so that the experiencer can feel the unique charm from Chinese traditional culture at the moment of opening the box.