The Family Park Tent is an innovative inflatable park tent launched by NOI Creative in cooperation with Mobi Garden (Mu Gao Di), suitable for urban outdoor lovers. This inflatable park tent is designed as a multifunctional accessory Li-Auto an ideal car, bringing the fun of nature into the city, providing families with an easy way to connect with the outdoors without losing the comfort of home. It is a perfect blend of nature and modernity, designed for urban parks, while taking into account the convenience of modern life.

The Family Park Tent, a collaboration between NOI Creative and Mobi Garden, is an inflatable park tent for urban outdoor enthusiasts. Designed as a versatile accessory for Li-Auto vehicles, it brings the joy of nature into the city, offering families an effortless way to connect with the outdoors without losing the comforts of home. It's the perfect blend of nature and modernity, made for city parks while balancing the convenience of modern living.

Client - Li Auto, Mobi Garden
Designed by - NOI Creative / Boyi Guan
CGI - Boyi Guan, Gian Luigi Singh, Giacomo Tonioni

OUR VISION
Design a park tent that connects city life with nature/DESIGN A PARK TENT THAT BRIDGES CITY LIFE WITH NATURE

We took the family park tent from concept to reality. We dominate every design detail, balancing beauty, durability and ease of use. Working with Mobi Garden, we carefully selected materials and refined structural elements to ensure that the tent is durable, beautiful and closely connected to the urban outdoor spirit represented by the ideal car.

We shaped the Family Park Tent from concept to reality. We led every design detail, balancing aesthetics, durability, and ease of use. Working with Mobi Garden, we carefully chose materials and refined structural elements, ensuring a tent that's durable, beautiful, and deeply connected with the urban outdoor spirit Li Auto represents.

CHALLENGE
Design a light, durable inflatable structure with a "home" image/DESIGN A LIGHT & DURABLE INFLATABLE STRUCTURE WITH AN IMAGE OF HOME

Our biggest challenge is to bring the warmth of home to the rugged outdoors. Its inflatable structure can be quickly set up, compact storage and easy transportation, and can be neatly installed in the ideal car. This tent has a simple, weatherproof design that makes it shine in a city park or outdoor vacation, combining urban convenience with natural beauty.

Our biggest challenge was bringing the warmth of home to a rugged, outdoor setting. Its inflatable structure allows for quick setup, compact storage, and easy transport, fitting neatly into Li Auto vehicles. This tent's weather-resistant, minimalist design allows it to shine in city parks or outdoor getaways, blending urban convenience with natural beauty.

OUTCOME
Multi-configuration tent for every outdoor experience/A MULTI-CONFIGURATION TENT FOR EVERY OUTDOOR EXPERIENCE

The family park tent was introduced in mid -2024 and is fast becoming a favorite for both ideal car owners and urban explorers. This innovative, lightweight and easy-to-store tent has sold more than 10,000 units in just six months. Offering flexible configurations that can adapt to different spaces and provide a seamless camping experience, this tent has a powerful impact for those seeking to connect with nature in a modern way.

The Family Park Tent launched in mid-2024 and has quickly become a favorite for Li Auto owners and urban adventurers. This innovative, lightweight, easy-to-store tent has sold over 10,000 units in just six months. It offers flexible configurations, adapting to different spaces and providing a seamless camping experience that makes a powerful impact on those seeking a modern way to connect with nature.