● 23 years of the case, the customer wants the product to present a new visual experience, while not allowing users to have a sense of strangeness and alienation.

● This design takes "de-equipment" and "intelligence" as the core theme. While realizing this concept, we pay special attention to maintaining the "familiarity" of the product to avoid unfamiliar or alienated experience for users. In the design process, we adhere to the principle of "subtraction", only retain the really necessary parts, and select the basic and durable visual elements based on the long life cycle of the tool product. In addition, in the non-primary visual area, we intentionally retain some of the inherent visual features of the "tool product" to evoke the user's existing awareness and familiarity.

● In response to the diversified needs of customers for channels, we propose an innovative design idea: a change from the previous practice of distinguishing channels only by changing the color of the shell to a replaceable modular design for panels that account for about 70% of the shell area. By replacing this key component, you can flexibly adjust the visual image of the product, better adapt to different sales channels, and realize the double improvement of design efficiency and market adaptability.



Project | Timing Irrigator
Category | Garden Tools
Date|2023