On April 15, 2019, Italy's A' Design, the top international design award, announced the results. Zeng Ling Design Workshop's "Splendid Changsha Series Watches" package won the' Design Award. The award ceremony was held on June 28 on the shore of Lake Como in Milan, Italy.
Zeng Ling Design Workshop
Creative/Design Director: Zeng Ling
Designer: Li Yuxin
Award: Italian A' Design Design Award in 2019
Official website: www.preaker.com
Zengling Design Workshop "Splendid Changsha Series Watches" was packaged and filmed in six landmark buildings in Changsha. The expression technique of Hunan embroidery is adopted to show the charm of Changsha and promote local culture. The exquisite lines show the elegance of traditional crafts and endow the beauty of traditional culture into modern objects. The packaging adopts the form of a female foundation box to increase the functionality of the packaging so that it can be used for the second time. At the same time, we designed a color line fashion version on the basis of the silver line version to expand the age range of consumers. The Lynn Tsang's Design House of "Charming Changsha Series Watch" selected six landmark buildings in Changsha. And the use of Hunan embroidery technique of ex-pression, aimed at displaying the charm of Changsha to promote local culture, exquisite lines show the elegance and meticulousness of traditional crafts, the aesthetic sense of traditional culture to modern objects. The packaging uses the form of Cosmetic Air Cushion Box, which increases the functionality of packaging, making it available for two times. At the same time, we design a color line fashion version on the basis of the silver line version and expand the age range of the consumer group.