Litemove is a company that designs and manufactures LED lights for the global bicycle industry, with sales, marketing and service facilities in Germany and Taiwan. Its team leverages decades of international experience in optical, electronic and mechanical engineering in the automotive industry to create world-class products. With the expansion of the brand's overseas market, the establishment of an international and systematic brand image has become a necessary condition for brand development. The visual image of the Litemove focuses on conveying the sense of science and technology. The main colors of the brand color system are black and blue. Bright blue is dotted in a large area of black, bringing a visually rich experience of science and technology. The auxiliary colors use the 2021 popular colors of extreme gray and bright yellow, injecting vitality into this young and energetic brand. The high-brightness blue lines, like headlights Litemove high-efficiency optical lenses, cut through the night with strong light beams and provide 100 percent reliable lighting for cyclists. They not only echo the product performance, but also convey a modern and bright sense of technology.

China
Award : WINNER
Client : Litemove Co., Ltd.
Affiliation : workingimages Co., Ltd.
Designer : Tori Wu

https://asiadesignprize.com/exhibition/160237