China began eating maw two thousand five hundred years ago. The swim bladder of deep-sea fish itself is rare, especially in the ancient times when science and technology were not developed, so the maw has always been a tribute to the royal family, and the "official stack" brand came from this.

As the head brand of Chinese nourishing, under the existing brand standard vision, the official stack has not yet formed its own unique container modeling language, which is the significance and original intention of this packaging design upgrade. We expect this upgrade to be a great victory for the integration of traditional Chinese cultural symbols and contemporary aesthetics of life.

The design of the official stack container was inspired by an encounter across time and space. "Jade cong", with a shape structure of inner circle and outer square, is one of the important ritual vessels in ancient China. Its shape is simple and luxurious. The shape of "jade cong" will be refined, rather than re-engraved. In combination with the products of the official stack, a more contemporary expression is carried out, and a super-elliptical column structure is obtained through continuous practice, which is more in line with the curvature of the tiger's mouth when the human hand is held, thus bringing consumers a better unscrewed and more comfortable holding experience. In the format, we retain the unique "Xingqi" from Chinese typesetting, and skillfully use the negative space between words. The words echo and look forward to each other, and are harmonious and easy to read. The nuances confirm the "official orthodoxy" of the official stack flower glue ".

"Chinese culture should be self-confident and more natural." We want to explore the modernity of Chinese design, which is both new and inclusive. As a new Chinese tonic head brand, the balance between the inheritance of Chinese traditional culture and modernity is the only way and responsibility.

Name of Work | Packaging Design of Fresh Stewed Flower Glue in Official Stack
Brand Hold | Guangdong Evidence-based Nourishing Life Technology Co., Ltd.
Original Design | Tiger Pan
Executive Design | Chen Yiwen
Visual Presentation | Wu Juanjuan and Ma Chao
Process Design | Xie Zhangkun
Project Management | Peng Lei
Media Relations | Xiang Lingli