Qingdao white beer family adds a new member-Hua Kai Mo Bai. On the basis of the consistent restraint of white space and strict visual order in the continuation series, this design puts a cluster of blooming oriental jasmine in the core vision, making "the refreshing fragrance of white beer and jasmine" discernible at a glance.
The image of jasmine not only brings a soft and fresh floral feeling, but also gives the product a visual sense of breathing with oriental elegance, forming a subtle dialogue with the modern simplicity of the bottle body. This combination makes floral white beer have strong social attributes and high recognition while conveying quality-in any scene, it is a recognizable personality symbol at a glance.
As a new floral work of the White Beer family, the challenge of jasmine taste lies in how to find an elegant and modern visual presentation for this culturally symbolic flower in the existing mature packaging system, so that it is not only synonymous with floral fragrance, but also another expression of continuation of life aesthetics.

Qingdao White Beer Family New Work | Flower Blossom White Listed
At a glance, elegant and elegant, continue to write the life aesthetics of white beer drinks.
A long-term experiment of "category refactoring visual architecture"
From single item to series
Qingdao White Beer/Alcohol-free White Beer/Drunk Sakura Floating White/Gui Xiang Poetry/Blossom White
......
Establish a set of support multi-taste, multi-season, cross-channel.
packaging communication system

Name of Work | Tsingtao Beer White Beer · Flower Blossom White
Brand Holding | Tsingtao Brewery Co. Ltd
Original Design | Tiger Pan
Executive Design | Ye Jiafeng
Illustration Drawing | Pan Meixi
Visual Presentation | Wu Juanjuan
Craft Presentation | Xie Zhangkun and Lu Miaorong
Project Management | General
Media Relations | Xiang Lingli