With the increasing demand for healthy drinks, the tea market is gradually developing towards high quality, low sugar and low calorie products. Tea extraction in the process of research and development to take the real tea cold extraction process, the use of low sugar formula, not only to meet the needs of consumers for health, but also can maintain the fresh taste and nutrients of tea.
Objective: Jinmailang launched the tea extract-cold extract series of products, the goal is to meet the consumer demand for healthy drinks, to provide low-high quality, low-sugar, low-calorie tea products, expand the market share of tea extract drinks, further expand the company's product line, increase brand influence and market share.
Breakthrough: Jinmailang needs to make a breakthrough in packaging design, break the stereotypes of consumers in the past, create new visual effects, and attract consumers' attention. At the same time, highlight the product's health, low sugar, high quality and other characteristics, strengthen the brand image. In addition, Jinmailang also needs to continuously improve product quality and taste to meet the needs of consumers and improve the market competitiveness of products.