MiCareo is a medical precision instrument company that mainly develops blood testing cancer-related products. In order to distinguish the unique image of brand vision in the market, we use purple to highlight the brand's personality. In order to connect the correlation between brand and product, we present MiCare "o" in Logo text in the form of water droplets to establish brand auxiliary visual consistency. In the process of brand operation, the bright purple and strong water drop modeling application, random arrangement and combination, can also develop the application of dynamic identification, increase the brand richness, and establish the unique position of the brand in the market. Let more development applications follow-up, and have a set of development principles.

Country
Taiwan

Year
2018

Client
MiCareo Taiwan Co., Ltd.

Affiliation
Process Ltd.

Designer
Xinhong Yeh, Eting Liao, Jayden Cheng

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]