Customer: China Resources Snow Beer (China) Co., Ltd.
Original Designer: Tiger Pan
Engraver: Martin Mok Martin MÖrck (Norway)
Executive Designer: Han Xiaoxue
Illustrator: Yi Ping Zhuo Jun Fan Han Xiaoxue
Awards: 2019 German iF Design Award & 2019 Italian A Design Award

Black Lion Beer is the world's largest selling snowflake beer's sub-line brand. It is also another blockbuster work of Pan Hu Packaging Design Laboratory and China Resources Snowflake after products such as ingenuity and Mars Green. Before this product went on the market, the packaging had won the 2019 German iF Design Award and the 2019 Italian A Design Gold Award.

In Western mythology, the "fallen angel" Shera is the embodiment of demons and killings, but his appearance is like a beautiful butterfly. Legend has it that when Noah first built the ark, Silas instantly created a flood that flooded everything in the world. The butterfly on the illustration comes from the myth, with the ancient Western oracle and philosophical system, giving the black lion a mysterious atmosphere. Our illustration combines the art of street tattoos. Through the different expressions of the characters, it conveys two different emotional expressions of people before and after drinking, namely restraint and enthusiasm.

Logo combines modern graphic aesthetics and brand information to symbolize fonts. The use of modernist art forms to break and reorganize the existing old-fashioned forms, and the combination of graphics and text makes it more visually hierarchical and more recognizable. The overall shape of the font is close to the axe shape, showing a sense of strength; the protruding edges and corners represent the lion's ears and outline the lion's face; at the same time, there are also curved parts in the font lines, which are soft again in rigidity.

The classic combination of indigo and pure white is simple and fashionable. When sketching this complicated illustration, it uses minimalist color matching and visual pressure to better present the emotional contrast relationship of each character for us.