This is a thank you gift promotion package from CJ Olive Young, South Korea's top health and beauty shop, for its VIP members. The package, sold in-store at Olive Young, brings together popular brands in the hair category. The packaging design takes the hair salon as the theme, adopts the new retro style, develops the unique illustration that can feel the Olive Young brand, and experiences the three-dimensional design of the hair salon through the picture frame structure. According to the amount spent in Olive Young, members are divided into gold olive (VVIP), black olive and green olive (VIP) grades, and according to the grade, the goods and packaging are also different. The gold olive grade packaging takes the popular pink and mint colors as the main colors to create the overall hair salon atmosphere. The black olive and green olive grade packaging takes orange and blue as the main colors, emphasizing the feeling of confident women in the mirror. In addition, after opening the package, consumers can use the illustration part of the product as a postcard, which is not only a simple decoration, but also allows consumers to remember and use it. The mesh bag in the package takes into account the characteristics of the hair product, is made of waterproof material, and adds hairpin accessories that can be used in various occasions. All these designs take into account that the gift can be used continuously after being given, so as to improve the practicality of consumers.

Korea
Award : WINNER
Affiliation : CJ Olive Young
Designer : HyungJin Lim, Yoonbin Go

www.asiadesignprize.com/132770