Samsung, Apple, vivo, Xiaomi, Huawei, Microsoft, Essential, OPPO, Google "Kowloon win"...

If we say that in 20 days before and after, Apple, Xiaomi, Huawei and Microsoft have staged four paradigms of "innovation" in minutes.

So standing in a longer time dimension, what major events have happened in the 68-day science and technology circle so far?

Not three masters with an average age of 82 years old started the lithium battery revolution, not Jia Yueting's application for personal bankruptcy and reorganization, not Italy's expected network tax on giants next year, not Berlin's lifting of the 5G technology ban on Huawei, not WeWork's IPO setback, not Samsung's complete closure of China's mobile phone factory, not NBA's brain fever......

Of course, it is not to say that these events are trivial, at least they are more or less a critical time node in their respective fields; but if it is a trade war with 2018, that is, the "next generation of communication discourse", the grass snake gray line comparison is a bit "emotional".

The top-level battle of immortals such as "the right to speak in the next generation of communication" is naturally not something that the general public needs to worry about the world first. However, in this era of gold and iron, it does not mean that the competition for "the right to speak in the next generation of communication" has absolutely nothing to do with us. At least, as the last link of communication technology reform and the users of the next generation of communication technology, we are actually qualified to participate in it while looking forward to it.

Large communication factories can naturally come up with their "next generation mobile phones" with trepidation or satisfaction after various strategic decisions, technical bottlenecks and design experiences compromise hardware costs ".

As users, we may have limited power, but when all users come together, we have the opportunity to verify the possibility of "next generation mobile phone" of communication manufacturers.

And this requires us to make our own positions clear:

As the master of the next generation of communication technology, communication manufacturers naturally enter the market with various purposes. Some enterprises are in full swing, some enterprises exit sadly, some enterprises have led the trend of the moment, and some enterprises have started an era. However, no matter what their purpose is, an enterprise must make continuous profits if it wants to survive. Therefore, we do not need to be too harsh or deify them too much, that's just the principle of an enterprise to "preserve its sanity.

As the terminal node of the next generation of communication technology, consumers often inject their subjective emotions into objective products, and use this as a starting point to explore more related things; although there is no lack of consumers who hate being defined by others, as most Even in the consumption and shopping, they were accidentally labeled by others before they knew it, so they also developed a sense of identity, and took this opportunity to take the initiative to take the role; therefore, not to mention how much flattery and criticism of other brands on the market are true, some people follow suit, and some people finally put themselves into it in order to play for themselves. Therefore, an enterprise need not pay too much attention to these public opinions. Having the energy to convince a black powder is not as good as giving more force in research and development and marketing. Besides, the "burning army" on the internet is only a very small number.

After clarifying the respective positions of enterprises and consumers, the next thing to do is to twist these two forces into a "double helix", which cannot be too far away, and it is dangerous to get too close; a safe distance that is not far or near can constitute a stable "ecological chain" of an enterprise: what enterprises need to do here is to look at consumers' expectations dialectically and mobilize their enthusiasm, what consumers have to do is to look at the problem as objectively as possible and give the enterprise the most real voice.

To get back to the point, let's return to today's main line, from Samsung on August 8, Apple on September 11, vivo on September 16, Xiaomi on September 24, Huawei on September 26, Microsoft on October 2, Essential on October 8, OPPO on October 10, to Google on October 15. In a short span of 68 days, each major manufacturer has given its own "next generation communication equipment".

Not to mention that Essential prototypes are too different. Samsung, Apple, vivo, Xiaomi, Huawei, Microsoft, OPPO and Google are very colorful. They really have a charm of eight immortals crossing the sea. According to this idea, Huawei is definitely Lu Dongbin and Apple is He Xiangu. As for who other brands like, everyone can see the meaning of the text.

These eight people are obviously divided into two camps: Samsung, Apple, Microsoft, Google (SAMG)PK Huamiov; Google and Microsoft are slightly amateurish, and Samsung, which can still mix well abroad, can hardly be seen in China, leaving only one apple that is hard to support. At home, under the general trend of Huawei, even Rong Yao is somewhat overshadowed, OV seems a little confused, Xiaomi has reached the critical moment when it needs to "make a blockbuster", and other brands will accelerate their demise.

In this wave of collective replacement and renewal of mobile phones, some people are fully engaged in 5G, some are 5G and folding Qi Fei, some are trying to fold themselves, and some are boldly taking out the surrounding screen. Of course, some people think that 5G is controversial and folding is not mature enough. It chooses to stay in the 4G era.

For the time being, we do not know who is right and who is wrong in the above choices, and wave after wave of noise on the market is too noisy and it is difficult to clarify the truth. The only thing that can be sure is that the market itself is constantly changing and manufacturers should keep pace with the times. As long as it is helpful to performance, it is not wrong to be radical or conservative or gentle.

Therefore, fans should take it easy to decide whether they want to flatter or rush to make a conclusion. The manufacturer's current choice must be his "best" choice at this moment, and what decision it will make next moment must be decided according to the domestic demand of the enterprise.

In such a market environment, if mobile phone manufacturers want to obtain more profits, they will inevitably extend to the surrounding industries with their own advantages; when wearing, home, and travel can be intelligent, traditional industries can only be transformed as soon as possible.

The 5G era is coming. No matter what kind of mood we hold, it will be a more tragic high-end battlefield. Here, the "dragon gave birth to nine sons", they have already shown their own pretentious weapons. As for who can upset the world in the end, we will wait and see?



(1)
Samsung Galaxy Note 10
○

On August 8, Samsung brought the Galaxy Note 10 series, which supports the full-screen design of 5G approaching the limit, at the global new product launch conference.

Samsung still got up early and caught a late episode as usual.

If it weren't for the numerous reports of several science and technology media, coupled with the rare articles of friends circle and microblog, we hardly knew that Samsung had issued a new machine.

This is naturally not that Samsung wants to keep a low profile, the key is that its strength makes it unable to lift its head.

We should know that the mobile phone market in China is no longer the same as before. Any progress in processor running score, DXO score, pixels, storage and even screen refresh rate can cause frogs. Users have already begun to "review the number" fatigue and even feel "shameful not to innovate", even if the frequency of use of those technological innovations is not as high as expected.

Looking around, it is not difficult to find that those moderate, balanced or restrained mobile phone brands on the market have more or less "disappeared". Even though the current world record for DXO scores is constantly being refreshed, the increasingly rampant filters and special effects have nothing to do with it. Even if mobile phones run faster and faster, the top 30 applications in various application stores are still irrelevant.

Consumers are gradually falling into a blind spot. When the experience provided by mobile phones has long exceeded the actual needs of consumers, we can only stimulate our numb consumption outlook through the ever-expanding numbers; if our life cannot be surpassed, we can actually get a fragmentary sense of superiority through shopping.

But even in such a confused consumerist environment, the numbers given by Samsung Note 10 are still skinny:

There is nothing good about photography, which is hardly like a new machine;

It is not easy to sell hundreds of millions of photosensitive chips to Chinese manufacturers plus buff, leaving the ancient chips to digest slowly. What kind of humanitarian spirit is this;

The screen of Note 10 extends to both sides to the side, and the upper and lower ends reach the limit. Although this design can fully reflect Samsung's technical advantages, it will also be greatly restricted by engineering;

The front camera is jokingly called Erlang Shen screen. The screen is still asymmetrical up and down. In addition, there is room for Sb Pen. Note 10 is too helpless;

The key is that the Note 10 is also bold enough to choose to shrink on the screen, from 2K to 1080P. What is the difference between this and Xiaomi SE?

Although the extension of the screen to the side is also a breakthrough in engineering, it is really difficult for users to ignore its defects when the manufacturers themselves have not found their interactive logic, especially Samsung is still obsessed with Sb Pen's Pangu design.

It is not easy for a mobile phone with extremely chaotic market positioning, product definition, industrial design, user experience and pricing strategy to rely on Samsung's brand and channel capabilities to survive today.



②
Apple iPhone 11
○

On September 11, Apple brought the double-shot iPhone 11, the triple-shot iPhone 11 Pro and Pro Max.

In an atmosphere of calm or a little expectation, the iPhone 11 arrived as scheduled.

I can't feel the surprise because there are too many spoilers.

There is also a fantasy because "By innovation only".

But when we had just had such a little expectation for Apple, Cook stood up. Sorry, since innovation is blocking Apple's way, I will rebuild a road called "innovation.

It's just that the road is as mediocre as ever.

There are occasionally a few cries in the sad sound on social media, only Android phone manufacturers are the most proud. You see, Apple is playing with the rest of my stuff again.

But even so, Apple and Amazon are still tied for the top spot in KPMG's annual report on global tech disruptors.

Therefore, Apple has not innovated, at least in terms of commercial value, which is a false proposition.

We can only say that Apple in the Jobs era has gone through the road of driving business models with design innovation. However, in Cook's era, innovation must first be subject to business logic, and its weight is different.

But to put it another way, maybe the truth isn't just one.

Apple certainly lags behind Android in terms of double photography, three photography, four photography, super night scene, super fast charging, true full screen, etc. However, when consumers are overwhelmed by the performance war launched by Xiaomi and the camera war launched by Huawei, Apple can still be slow, which will undoubtedly make us stop to catch our breath.

Although Apple's three shots are a year and a half behind Huawei's, it uses better picture quality, dark light noise reduction, ultra-wide angle, telephoto and other dazzling skills than Youshang's blindly stacking cameras. Apple has brought another possibility:

Android's understanding of multiple cameras is that multiple cameras perform their duties;

Apple's understanding of multiple cameras is to add a SLR zoom lens.

In this product definition, Apple's understanding of photography is a complete system from the chip layer to the user scene, while Android ignores the user experience.

However, the user experience on camera does not constitute Apple's killer, especially in some cutting-edge technology fields, such as folding, such as 5G; Slow, of course, can make you see more thoroughly; But slow will also lose the first-mover advantage and reduce the possibility of more trial and error.

In response to the financial report, the iPhone has fallen in double digits for three consecutive quarters, and the market continues to deny its high price positioning, so it can only reduce prices and promote sales; but Apple itself is a high-pressure product, and price reduction can indeed attract a group of passers-by., But it will also disperse a wave of iron powder; and in order to give the market greater confidence, Apple must continue to lower its expectations and hang consumers through prices.

Of course, Apple did not wait to die. When the iPhone, a cash cow, could not stand and make money, Apple began to greatly increase the income of peripheral products and services. For example, make accessories complicated and diversified, introduce more services, increase the deduction points of various traffic, and increase SKU.

But it would put Apple's business model in a dead loop:

1. Lack of innovation, iPhone can't sell;

2. To protect income, it is necessary to use peripheral products and services to overdraw the stock of users and let them spend more money;

3. The TCO (average cost of ownership) of stock users is getting higher and higher, accelerating the flight of stock users;

4. Let the remaining stock users spend more money;

5. Back to 3

However, when the increment of apple continues to decrease and the stock has been reclaimed for a while, the shift to service can be seen to the end. Although there is still a lot of food in the landlord's house, when innovation becomes a kind of adventure, but not taking risks becomes political correctness. Apple's vitality will disappear and become a huge corpse.

In the end, Apple will become a real luxury, only for a small number of people.

People picked up Huawei phones and set Jobs as wallpaper to pay their highest respects.



(3)
vivo NEX 3
○

On September 16, vivo launched the orthodox sequel to the vivo NEX series of pop-up front-camera full-screen mobile phones, vivo NEX 3, pushing the screen proportion to 99.6%.

Just like vivo and OPPO tried to hide the front camera with the lifting structure, OV's attempt on the full screen was quite positive this time. The side and volume keys are further deleted.

Even compared with Samsung Galaxy S10, which uses curved screens, the NEX 3 screen is not less bent around. Officials say its screen is bent at a nearly 90 degree angle, which is almost vertical.

However, due to visual refraction and other reasons, the visual area of the waterfall screen will not be larger, and only the rectangular area in the center can be seen, and hazy "dark shadows" will be seen on the left and right sides ".

Abandoning elements such as borders, bangs and digging holes is not thankless. At least the sensory impact on NEX 3 is pure enough. In particular, watching videos and playing games, which will affect the experience due to changes in display areas, can indeed bring a short-term sense of saturation.

However, it is a pity that NEX 3 did not do enough homework on the waterfall screen. It has an immersion screen on the field of vision, but it is not equipped with an additional immersion experience.

Limited by the mistouch operation of the curved screen, Samsung S10 has become more conservative and the radius of curvature has been continuously reduced. Vivo chose to use an algorithm to solve the problem, which involves a series of interactive logic and is also a helpless place for NEX 3.

However, in fact, the accidental touch of the screen can also be subdivided into its usage scenario for further optimization. The bigger problem lies in the pressure sensitive key. The waterfall screen occupies too much space. NEX 3 relies on the linear motor and pressure sensor inside the body to trigger the key function and give vibration feedback. This in turn involves the sensor's determination of the pressing force, which will generate additional redundant operation.

However, vivo has made visible progress on the basis of Samsung. As for problems such as accidental touch operation, this can be avoided with richer interactive logic.

The waterfall screen can bring us at least three trigger points, the upper right corner, the lower right corner and the right side. We can set the call trigger point setting when the mobile phone is full screen.



④
Xiaomi MIX Alpha
○

On September 24, Xiaomi once again detonated the audience and brought a scroll-type surround screen MIX Alpha priced at 19999 yuan.

Following the MIX generation full screen in 2016, Xiaomi once again brought its upgraded version of the surround screen, which accounts for 180.6% percent.

Although it is really difficult to replicate the success of the full screen 3 years ago, because its practicability is not high enough, it denies its meaning, and even criticizes that the surround screen is not as good as the folding screen, which is a bit overkill.

At this stage, the practicality of the surround screen is indeed insufficient, but from the official pricing and naming, it can also be seen that this is Xiaomi's experimental product and a conceptual product in the process of exploring the shape of future mobile phones. High pricing is only aimed at enthusiasts and geeks, and does not advocate ordinary people to buy it.

Xiaomi's own strategy, positioning and ambition are clear enough.

It defines the surrounding screen as the intermediate state between the traditional screen and the folding screen, avoids the possible quality problems of repeated opening and closing of the folding screen, fixes it in one form, and satisfies our pursuit of a larger and more full screen.

Since Samsung and Huawei have all stumbled on the folding attack, Xiaomi has indeed built the plank road (released its prototype of the external folding machine on Weibo) and has become a blockbuster.

To some extent, the surround screen is actually more practical than the folding screen.

Although the surround screen looks more like an opportunistic approach, it is not as cool as a folding screen or as elegant as a double-sided screen. However, its internal design logic must be a subversion, so its assembly method and experience form are likely to be completely different from traditional mobile phones.

Xiaomi MIX has comprehensively improved various elements such as earpiece, interaction, front photo taking, appearance, etc., and has really turned the full screen into a usable and easy-to-use way to detonate the market. This time, the concept of surround screen is obviously more advanced, but unfortunately it does not have such a high degree of completion.

And this is probably the original intention of other friends diss Alpha.

As a concept machine around the screen, what Alpha needs most at this moment is not slander, praise or rush to help it build an interactive ecology. The most important thing is perhaps the continuous breakthrough in structural design, either turning it into something else or a completely different mobile phone.



⑤
Huawei Mate30
○

On September 26, Huawei launched three mobile phones Mate 30, Mate 30 Pro and Mate 30 RS Porsche versions as promised.

For the release of Huawei's Mate30 mobile phone, foreign media even used the word "solemn and stirring". Because this is Huawei's first flagship phone without Google GMS service pre-installed, it has little impact on the Chinese market, but it is very deadly to overseas markets.

Even though Huawei has provided a complete set of "spare tire" service HMS for this purpose, it has also integrated 45000 APP and announced that it will provide US $1 billion to support developers.

Mate30 is upgraded this time to 5G function, which is regarded as a "thorn in the eye" by European and American markets. Compared with other 5G mobile phones that have been introduced, Mate30's performance index is much higher than that of other 5G mobile phones. We have reason to believe that it will exist beyond Qualcomm's 5G mobile phones for a long time. In addition, the iPhone has little interest in 5G, and 5G mobile phones will not be, this determines that the best 5G mobile phones and application environment in the world will be in China for a long time from now.

In addition to 5G, photography is also the highlight of Mate 30.

In order to express the powerful photography function of this generation of products, Mate 30 directly made the back cover look like a camera, which is eager to break off the camera for people to see. I believe no one will ignore its existence.

However, compared with P30 Pro, the upgrade of Mate 30 is not as big as expected. The main thing is to upgrade the ultra-wide angle lens to a 4000W pixel movie lens and upgrade the front camera. Fortunately, Huawei has reached a height that it is difficult to surpass in photography since P20, and it is understandable to slow down at the right time.

In this process, Huawei itself is constantly upgrading.

The earliest target of Mate series is Samsung (business-oriented) and the target of P series is iPhone (fashion-oriented). However, in this generation of photography, it is self-evident.

It is likely that Samsung's continued downturn has lost its significance to the target, and the integration of Mate series business and P series fashion crowd has also made Huawei alert. Internal friction is impossible, so Mate has found the target of iPhone again. Apple, be stable, we need two dozen one.

Therefore, today's P series is actually the collection of P and Mate in the past, with both business and fashion temperament. The Mate series relies on its powerful photography function to move towards the vertical field.

If the P series is a hard one, then the Mate series is a single point of breakthrough.

For some special reasons, Huawei's public opinion remains high, and it is currently the only brand that has the confidence to be crazy about iPhone at the press conference but will not cause too much public opinion rebound. From the unprecedented appearance of Huawei at Apple's press conference, we know that Apple is really taking Huawei as its opponent.



⑥
Microsoft Surface Duo
○

On October 2, Microsoft late released seven hardware products and plans to return with Duo Surface a dual-screen mobile phone.

If Samsung had just broken the door of the next generation mobile phone terminal, it was locked by iPhone with three cameras. After that, vivo took over Samsung's torch and brought the waterfall screen. Xiaomi simply made a miracle and hit everyone in the face with a more experimental surround screen. Huawei has always been very stable, whether it is communication system, gesture interaction or form folding, which can often make people shine at the moment, as for Microsoft, it is not as "old-fashioned" as we imagined. It is just using the idea of making a notebook to make a mobile phone.

In this way, Surface Duo may not be able to eliminate notebooks and computers in a short time, it is more possible to replace iPad.

Of course, it would be nice if Surface Duo's hinge could be the ultimate.

In this way, Surface Duo's idea of using a notebook to make a mobile phone is also a great innovation. However, it is also too dull, not to mention ZTE's dual-screen foldable phone Axon7s, front and rear dual-screen phone Nubian X, Sofa's foldable phone FlexPai, Samsung Galaxy Fold, Huawei Mate X, even Apple's concept waist folding machine and Lenovo's many foldable patents have come out.

Therefore, Surface Duo is actually a product with vague positioning. Obviously, it is possible to create a new category, but it has to sharpen its head into the red sea of mobile phones.

After all, it is not amazing as a mobile phone: Android system, ARM processor and screen hinge.



⑦
Essential Phone GEM
○

The door to imagination has just been closed by Microsoft, and the father of Android has started his own performance again.

On October 8, Andy Rubin exposed a unique mobile phone on the Twitter. The screen is narrow and long, and it looks a bit like a remote control; the front camera is located in the upper left corner, and the rear camera is placed above the back, and there is a The groove may be a fingerprint identification module, and the power and volume buttons are located on the right.

Because the screen of this mobile phone is long and narrow, the interactive interface is also different, and it adopts a card style.

As the second-generation Essential Phone, the biggest highlight of this new phone code-named GEM lies in its definition of the future form of mobile phones.

While everyone is busy tossing about cameras, screens and hinges, andy rubin's point of attention is a little different: why does a mobile phone have to be a short, fat cuboid? isn't the remote control a more mature hand-held posture than the conventional form of a mobile phone?

When other manufacturers make the screen bigger and bigger, Essential see the advantages of small screens in the opposite direction.

But is this really the future of smartphones?

As can be seen in the above figure, this nearly three-finger wide screen has a kind of flattening of traditional phones. A narrower screen can certainly present more content. However, the human eye's attention range is limited. The screen reading experience is not expected to be too good, and the holding experience is even worse (it is still a small matter for fingers to block the screen, and the palm part will grab the mirror).

Just like the Essential Phone PH-1 in 2017, they are all very successful as a concept, but the actual experience may not be as good as imagined?

But this does not hinder the existence value of Essential. After all, it makes us reflect: the current form of mobile phones may not be very suitable as the next generation of interactive terminals?



⑧
OPPO Reno Ace
○

Although Essential Phone GEM is difficult to become a big player, its courage to break the inherent framework of mobile phones is worth learning from all of us.

On October 10, OPPO brought its ace product Reno Ace, which achieved all-round breakthroughs in super flash, screen, configuration, etc.

On Reno Ace, OPPO did not continue to use the comprehensive screen solution of side-rotating lifting structure, but changed to the more common water drop screen on the market at present.

In addition to the conventional upgrade of hardware configuration, the first round is ahead of today's 65w fast charging technology. This Reno Ace also brings two interesting "Hertz": 90Hz screen refresh rate and 135Hz touch sampling rate. High refresh rate makes in-screen interaction smoother, and high touch sampling rate can provide smoother human-computer interaction.

On the one hand, the black technology is soaring, on the other hand, it is rapidly retreating on 5G. This advance and retreat has become the next Apple.

Needless to say, the strength of hardware is a long story about the feelings given at this press conference. Please come all the way to the media and spend half an hour reading the configuration and price. The press conference will be over. Can it not be so simple.

Behind the simple is OPPO's internal contradiction: on the one hand, it despises the cost-effective model in its bones, on the other hand, it must come up with a bunch of reasonable explanations for not being able to do 5G, so it is very painful.

ACE series new products have taken the old path of Xiaomi. It is of course lethal to make a simple and crude article on cost performance. However, the simplicity of its press conference makes it difficult for us to feel the connotation and motivation of this product, especially the scientific and technological media has not yet unified the caliber.

Ironically, OPPO did not understand the meaning of ACE itself, and the scientific and technological media had already reached a climax.

In addition to listing the two main selling points of the government, we can only keep saying "blow up" and "low price", and the posture of just rice is quite low. However, most of the user comments directly ridiculed Xiaomi. Is ACE a "spy" sent by the enemy ".

While Xiaomi is busy "de-diaosi" and feels that "cost performance" has no future, ACE has chosen to cater to this part of users. Even if ACE is a sub-series, it will greatly affect OPPO's brand tonality.

You should know that OPPO used to be the most market-oriented mobile phone brand. The products are hot and hot, and all the hot spots are firmly grasped. But now it has become the most confused mobile phone brand, and even began to maintain stability and lack of confidence at one time. Glory adds points to Huawei, IQOO adds points to vivo, RedMi adds points to Xiaomi, while Find, Reno, ACE and One Plus contain each other, 1 1 1 1=2, it's really messy.



⑨
Google Pixel 4
○

When a group of friends and businessmen crossed the sea, Pixel 4's performance was neither surprised nor happy.

On October 15, Google brought Pixel 4 and Pixel 4 XL, which have no secrets anymore, at its fall conference.

As the finale of the press conference, Pixel 4's design with a large forehead and a narrow chin is a "reversing work" among a large number of full-screen mobile phones. The integration of its back also abandons Google's unique splicing feature.

The only bright spot is probably the new Soli radar on Pixel 4.

According to the on-site demonstration, this small radar system supports action recognition, allowing Pixel 4 series to operate from a distance, such as mute incoming calls or switch songs, and even Pokémon dynamic wallpaper. Pikachu will respond when you wave.

The Soli radar can also cooperate with Pixel 4's face unlocking function, and the mobile phone can automatically wake up when approaching. Of course, the price is that you may never see his lock screen girl.

Strictly speaking, this mobile phone has no design or logic, that is, it combines various parts and components together in a framework; it has all the functions, not to talk about design, not to talk about ideas, but to sell parts, just like a "function machine" that is honest enough ".



⑩
Future operations?
○

So far, Samsung, Apple, vivo, Xiaomi, Huawei, Microsoft, Essential, OPPO, and Google have all come up with their own "next-generation mobile phones". This is an overflow of their own organizational innovation capabilities, a high degree of resources, technology and costs. Unification is also their optimal solution for the first year of 5G.

No matter how you feel, what kind of emotions you read from their respective new machines; perfunctory, positive, passionate, or excited; an era is ending, an era is opening, and in this era, the trend is facing It belongs to different categories, and those who are still watching are those who have ulterior motives.

Of course, it feels possible to deceive people, but the fact is only one result.

Samsung chose to arm itself through 5G, Apple chose to work deeply on 4G, vivo brought an upgraded version of the curved screen, Xiaomi simply made the surround screen to the extreme, Huawei upgraded step by step, Microsoft struggled in full view of the public, Essential was once again unconventional, OPPO picked up the cost performance again, and Google handed over its own emotional machine under the bell.

But generally speaking, no matter whether they advance or retreat on the main line of 5G, there are some trends that are building reference systems for next-generation communication terminals.

Perhaps, they are not our "only solution" to the future, and it is likely that they themselves will "change" in the new technological trends; but it is undeniable that they give us enough imagination and the opportunity to lead to us. "Designed" a good future.



First: folding

If the curved screen is also regarded as a kind of folding, the energy of the successor of the full screen cannot be underestimated.

As two heavyweight players in the folding field, Samsung is in a slump and Huawei is late; but this does not affect the sudden emergence of Xiaomi, using a single form of surrounding screen curve to save the country.

Second: Gestures

For the time being, we can't tell who is better than Huawei's gesture interaction and Pixel 4 radar interaction, but this kind of gesture interaction can enrich the current usage scenarios of smart machines.

This interactive system that does not require contact can extend the "perception" of the product ".

Third: Reconstruction

If folding is an excessive demand for mobile phone screens, then breaking through the existing mobile phone scale to redefine is a bolder performance art.

Although the failure of Essential can be predicted, can it be possible to lengthen and fold again with another size?

Fourth: on board

Speaking of which, you may not believe that Apple is not preparing A13U1 chips or WiFi 6 for the 5G era, but accompanying functions.

Although the accompanying flight turned the mobile phone into a supporting role, is it sexier to break through the ecological barriers between Apple's various camps?



Of course, the accompanying matter may not be able to compare with the folding of the hardware level, the gestures at the interactive level, and the reconstruction of the sensory level. But it also gives a single device more possibilities from the system. Isn't this the purpose of the interconnection of everything?

Among the many trends, "accompanying" (hardware crossing each other) may be the most precocious one.

No matter who can have the last laugh in this "Kowloon?

The times have prepared the stage for us, and the major factories and businesses have shown their muscles; it is only a matter of time before who wins and who loses, and this can more or less be attributed to the spillover of an enterprise's organizational competitiveness.

But we need to be vigilant, for a business;

Innovation may not be so important, but if its biggest selling point is not the product itself, but the added value of marketing such as service and brand, it is quite dangerous.

Because this at least shows that it does not have an absolute advantage over other enterprises in meeting the core needs of users.

For melon eaters, we also need to understand a truth:

The good performance of your favorite mobile phone brand in the market does not mean that you have won, and the bad feedback of your favorite brand does not mean that you have lost; it is just a mobile phone, and there is almost no difference in using it. There is no need to make yourself upset. There is no need to feel good about yourself and persuade people to "follow the good".

After all, the competition above the market will eventually be handed over to the market, winning the king and losing the bandits, but so.

For us, who wins and who loses is just a verbal battle.

But for these manufacturers, their share will no longer be victory or defeat, but life and death.