Designers: Dong Yulong, Ding Yongkang, Li Ao, Xi Yijia, Wu Jinghao, and Yifeeling DesignLab
Online Works
Time: 2025-08 (Second session of the summer vacation, 2025)
Project duration: 7 days
WeChat Official Account: Yifeeling
Xiaohongshu: Yifeeling Design
Bilibili: Yifeeling
Official website: www.yifeeling-design.com

On the way to travel, the U-shaped neck pillow is often a "soft rib" that people love and hate: without it, the fragile cervical spine is difficult to support during long-distance flights; but once it gets off the transportation, its huge and irregular volume will become a disaster. It takes up a great space to be stuffed into the box, and it is easy to get dirty when hung on the pull rod. "Poor physical comfort during travel" and "portable storage during high-frequency movement" are always pulling back on each other. To this end, DOUNTRIP (Donut Roaming Series) breaks the stereotyped box shackles of luggage and blurs the line between hardcore features and trendy toys. The design innovatively opens up a circular independent groove on the front of the box, making the originally cumbersome neck pillow perfectly incarnate into the most iconic "doughnut sandwich", transforming the fatigue and anxiety of travel into dessert-like healing and fun. In the face of travel pain points, the product realizes a silky scene span through the deconstruction of global micro-fun: the external airtight independent cabin does not encroach on the precious clothing volume in the box, and perfectly isolates external dust; The external non-unpacking storage structure allows users to do blind operation and silky extraction for one second without lying flat in the box. It can gracefully handle all waiting for the airport. From the storage slot in the center to the exclusive zipper buckle, to the Q-elastic shock-absorbing "donut roller", the visual symbols are highly unified.

Hide the heavy load into dessert and bring relaxation to the journey. The DOUNTRIP reconstructs the travel ecology with a design with both affinity and sense of order, so that every time it rolls out of the street, it has become the focus of attention of the trend.