Based on the accurate insight into the market trend, Zhongshun Jierou joined hands with the creation team to formulate an effective product packaging upgrade strategy and successfully created a strategic new product-"cat claw wash towel". With its unique positioning and design innovation, the product has achieved the marketing success of "listing is explosive!
Designing the situation: super symbol × scene packaging × emotional value-added, breaking the situation homogenization with the healing power of the sprouting system, using the cat's claw symbol to upgrade the functional products to the emotional carrier, supporting the brand to "life companion" transformation.
01 Establish cat's claw super symbol system visual hammer: plush hand-painted cat's claw relief is the core symbol, the arched outline focuses on the line of sight, and the product core is visually transmitted with "soft touch"; Functional metaphor: cat's claw intention is associated with "gentle care" and flexible grasping, realizing zero explanation cost of selling point; Shelf identification: soft purple main color, pink and yellow embellishment, balancing female aesthetic and maternal security, horizontal and vertical compatible design to strengthen shelf identification rate.
02 Build multi-dimensional scene packaging innovative hanging pull-out bag/volume vendor combination/travel pouch, a variety of grid settings, with family hoarding/travel/commuting and other needs. Through different scene product line configuration, the establishment of a towel multi-mind.
Since its listing, "cat claw wash towel" continues to lead the market, firmly in the Tmall, Jingdong, shake sound, little red book "wash dry towel" hot list, single platform sales quickly exceeded the million mark, strong confirmation of its excellent market acceptance and design innovation strength. Thank you for the trust and support of Jierou team and wish Jierou Changhong all the way!