Just in May this year, the topic #21 app related to illegal over-range collection of personal privacy# suddenly appeared in microblog hot searches. The National Computer Virus Emergency Response Center found through monitoring that many mobile applications had irregular privacy behaviors and were suspected of over-range collection of users' personal privacy information. At present, data security, privacy security and other issues have gradually become a topic of common concern in the society. InDare innovation®The firm uses innovative thinking to promote social development, and works hand in hand to focus on the "etsme" personal private cloud in the field of data security to carry out brand in-depth strategic cooperation. Use innovative thinking to help brands create a healthy data ecology and firmly believe that everyone has the right to data privacy. InDare's first strategic investment cooperation project for new technology consumption, from brand definition, product research and development and landing, as well as later product shooting and presentation, helped "etsme" to come out for the first time. "etsme" believes that in the true sense of private ownership, there should be no third-party intervention, all operations without data monitoring and tracking, and the user's personal information should also be controlled by the user himself, free from other external interference. "etsme" personal private cloud is a small box that stores the privacy of all personal data. It is both a "secret box" and a "Me box". It can be stored at home or carried with you. All operations must pass through the user himself. Achieve financial security level and truly exclusive private cloud space. A private encrypted network is formed on the Internet, and external devices cannot enter without the invitation of the owner. InDare has been exploring the boundaries and influence of design, focusing on the integration and innovation of new consumption and new technology. This time, we bring design to the "highly interconnected" digital world of the future. We hope to achieve everyone's data self through design and "etsme. Control data and be a free citizen of data autonomy.