A border industrial design | portable juice juicing cup design landing project. The core innovation of this design lies in the modular form system. The same cup body foundation derives two forms of digital display power model and handle straw model. A set of structural chassis realizes multi-SKU extension, thus greatly reducing the brand mold opening cost. The vertical texture cup body optimizes the grip and anti-skid feel, and the highly transparent material visually presents the food material state. The digital display screen is embedded in the cup lid area to realize visualization of operation information. Replaceable decorative ring design, support the brand to quickly do IP, color, joint iteration. We start from the user hand-held scene, travel storage, cleaning experience, taking into account aesthetic expression, ergonomics, supply chain landing, to help small home appliance brands to create highly differentiated portable beverage appliances.