The quality of packaging is directly related to the value of commodities in market circulation. Packaging design not only endows commodities with unique personality, but also establishes a perfect visual image for commodities. Packaging design is the finishing touch for products. Packaging is not only to facilitate storage and transportation, but also to enhance the intrinsic value of products. The same product is in front of us, and the one with exquisite packaging will always win more attention and play a silent sales role in market sales. The traditional design elements of liquor packaging 1. traditional elements are widely used in liquor and yellow liquor packaging in China and have profound cultural accumulation. In ancient times, gourd shapes were often used to hold liquor. Now, traditional ceramic materials are commonly used in liquor packaging in our country. Designers often use various traditional elements when designing wine packaging, and calligraphy art is often used in wine packaging. The ruggedness of the big seal, the roundness of the small seal, the simplicity of the official script, the use of font prototypes and images, fully demonstrate the breadth and depth of Chinese culture. Wine Packaging 2. Western Elements Western packaging design often uses simple and rational lines and patterns, and abstract lines are also used on red wine packaging to show the origin and quality of red wine. Western red wine packaging design often uses photography in pattern design, which can show the characteristics of articles very truly and make people understand the products more clearly. 3. the combination of Chinese and western elements, wine packaging has gradually internationalized due to the changes in China's wine market. Simple traditional design elements and western design elements can no longer fully meet the needs of the market and consumers. It is necessary to combine domestic and international elements, carry out design innovations in color elements, pattern selection, text design, layout composition, etc., and design a wine packaging design that combines Chinese traditional cultural characteristics and Western cultural design. It can not only spread Chinese traditional culture, but also embody the design charm of combining Chinese and western elements. Improve the quality and intrinsic value of wine products, pursue new ideas in design, and improve the market competitiveness of domestic wine products. Trademark design also belongs to pattern design. Excellent trademark design is not only a unique logo, but also has inherent meaning. It can not only play the role of decoration, but also see the cultural details from the trademark design. Strengthen the safety of wine packaging box design, reasonable packaging structure can reduce external impact and pressure, reduce the probability of wine breakage.