Project Background
In 2021, in response to the national call for poverty alleviation and support the development of Zhashui agaric industry, China Railway First Bureau actively carried out targeted poverty alleviation projects. Based on the concept of "small fungus, big industry", this project helps the local fungus industry to achieve sustainable development and drive poor households to get rid of poverty and become rich by means of market development and brand building.

Design concept
The design upholds the concept of green, ecological and sustainable, using natural elements such as mountains, white clouds and fungus, etc., to build a harmonious and natural visual effect. The green rectangular packaging box reflects the ecological and environmental protection, the peaks and white clouds imply the pure and pollution-free growth environment of the fungus, and the "small fungus, big industry" on the packaging emphasizes the importance of poverty alleviation projects and long-term development goals.

Brand image
Through the implementation of this project, the purpose is to establish a good brand image of China Railway First Bureau in the field of precision poverty alleviation. With the slogan "small fungus, big industry", we emphasized the importance of poverty alleviation projects for local economic development. We are committed to creating a corporate image with a sense of social responsibility and active participation in poverty alleviation.

Name of the product, Quercus agaricus
Customer, China Railway First Bureau
Team, Shaanxi Singularity Brand Planning Co., Ltd.