As a strategic partner of Inlovy Innovite, Creator successfully helped it complete the strategic design of the super symbol product matrix through in-depth cooperation in 2024. Based on the in-depth market insight, we found that the core contradictions faced by Yingluowei: the absence of scientific hierarchical system, visual homogenization, and weak emotional connection. At the same time, there are common pain points in the industry-packaging "pharmaceutical", lack of emotional communication, from the Z generation aesthetic, this strategy through the super symbol to the abstract scientific concept into the level of visual language, the establishment of "step-by-step nutrition, English Luo Wei" strong cognition.

Super symbol strategy: forest tank matrix 4 strategic layout. 01. Super Symbol: Deepen the concept of hierarchy with "tree. Based on the 3500-year-old General Sherman tree (the largest and oldest tree in the world), the "tree life cycle" and "child growth stage" are established in bionics. Root trunk crown = 1 complete tree. Children's developmental stages vary in their nutritional requirements. Through the concept of hierarchical growth of roots, trunks and crowns to express children's growth hierarchical nutritional supplement needs. Pass on the brand's scientific concept of "hierarchical nutrition needs to accurately match the growth node. 02. Visual hegemony. Inlovie Green occupies the category mind. The color value of the original forest is extracted to define "Inlovid Green", making it a visual synonym for hierarchical nutrition categories. Establish "natural growth" brand association through color. Three-tier information layout: the packaging information level is reconstructed into Step number> function icon> component data, which quickly conveys "what stage is suitable for/what problem to solve", breaks through the bottleneck of decision-making efficiency of mother and infant groups, and improves experience. 03. Forest Tank Product Matrix. Module Design Business Strategy. As a parent symbol, the forest tank is compatible with all-form products such as liquid/granule/strip. Through the combination of "Root-Trunk-Crown", Congcong Forest (DHA), Growth Forest (Calcium) and Easy Forest (Probiotics) sub-series are created. Through the super symbol forest tank extension display brand logo, brand IP, brand materials, exhibition shelves, terminal experience, product system, the formation of forest tank super symbol visual matrix. 04 Interactive value empowerment. Consumers collect tanks at different stages to assemble complete trees, transform functional consumption into emotional and interactive behavior, and create "Lego in the world of nutrition". Forest Tank -1 set of effective super symbol product matrix shaping is based on the marketing strategy under the current situation of the market. 1 set of effective super symbol matrix, help enterprises from the brand system to the terminal experience to achieve the whole chain closed loop, let the brand value penetrate the marketing cycle.

Customer Service: Yingluowei INNOVITE
Creative Team: Creation is Different
Service content: product design, product Logo design, shelf design, brand vision