Hello everyone, I am Xiang Jun
What comes to everyone's mind when it comes to "smart home?
Light plastic feeling?
A cookie-cutter look?
Or can't contain the essence of cheap?

Last month, in the smart home industry
A start-up company that has just been established for 1 year has attracted the attention of Xiang Jun.
The day of their brand launch
On that day, the amount of contract signed on the channel broke the record and reached 30 million yuan!

▲ The scene of the press conference

With curiosity about them
Xiang Jun interviewed the company's co-founder and Mr. COO-Pei Liqun.
Then there was the following dialogue

▲ Cloud Atlas Digital Co-founder and COO/Pei Liqun

Founded in 2019, Cloud Map Digital is a high-end, tasteful full-scene smart home brand service provider. We are committed to bringing efficient and intelligent IOT experience to every family and building an intelligent ecology of all things interconnected.

Focus on the cutting-edge technology of artificial intelligence and Internet of Things applications, WHOMEOS systems, fully compatible with ZigBee 3.0 protocols, with 5G, AI edge computing, big data, cloud computing, etc. as the core technology.

The core members of the group are all from the world's top 500 companies such as Apple, Google, Huawei and Tencent.

At the beginning of its establishment, the company received tens of millions of strategic investments from China's top 500 service enterprises.

Mr. Pei: In fact, the boundaries of smart homes are very wide. Simply put, in the home, it controls all the live devices, and of course some sensors.

And our company's positioning of the entire smart home is to solve the four themes of comfort, safety, health and entertainment in people's living environment.

(1) Comfort: For example, there must be lighting in the light. Comfortable light will give you a different experience. For example, when eating, sleeping, reading or watching TV, the comfort of the home environment is also very important.

Of course, it also includes your temperature, such as our air conditioning system, and even our curtains, which are all comfortable areas.

▲ Curtain control

(2) Safety: The so-called safety is how your family is monitored by some safety equipment. Including cameras, door magnets, etc., if a stranger comes in, it can call the police, or when an old man falls, it can detect someone wrestling in real time.

(3) Health: The categories of health will be more general, such as water health and air health.

(4) Entertainment: Entertainment belongs to the experience of relatively high endpoints in our smart home. For example, when your background music, there will be a developed sound on the ceiling speaker.

Q: In the future, when technology and life are integrated, what role will smart home play? What is the key point of popularization?

Mr. Pei: The popularity of smart homes is definitely a necessity. As everyone does not lack houses in the future, smart homes will definitely bear the brunt in the home environment at that time.

As for the pan-home decoration industry, we think it contains three parts. The first is hard clothing, the second is soft clothing, and the third is smart home.

The smart home I am talking about must include home appliances. Home appliances have existed for a long time, but smart home appliances have only emerged in recent years. Therefore, as far as the pan-smart home industry is concerned, it must be one of the three pillars of the whole living environment in the future.

As everyone's living standards improve, it is in this piece of data, I think it is a natural demand, the popularity of the smart industry, making your home environment very comfortable, everyone is very willing to go home, will also make home become a kind of expectation.

Q: What is the original intention of fully investing in the smart home industry?

Mr. Pei: The cloud image team has been doing smart home for 12 years. We have been sticking to it in this industry. When we did it in the early stage, there was no smart home market; now, this market has begun to rise and is relatively mature. Up.

First of all, we know about this industry, this system and this product.
Secondly, this industry is still a tuyere for starting a business, which is very suitable for starting a business.
There is also a very large market for smart homes. With these three elements, we have no reason not to do it.

Q: What is the current product layout?

Mr. Pei: This starts with our brand positioning. Our company's positioning is a high-end and tasteful full-scene smart home.

The first point: it must be a full-scene smart home. All the equipment that covers the four themes of comfort, safety, health and entertainment that I just mentioned.

The second point: We mainly make high-end and tasteful products. Good-looking, easy-to-use, interconnected and safe are our four most basic elements.

▲ Cloud Atlas Product Display

Q: Now some excellent traditional home appliance industry companies at home and abroad have also begun to test the water smart home industry. What are the core advantages of the cloud map that has just been established for one year?

Mr. Pei: We are a start-up company. As far as a start-up company is concerned, I think its core advantage must lie in its talents and its core team.

▲ Cloud Atlas Team

Cloud Atlas is a new brand, but the creator is an old team. In 2015, our brand was still called Ruiqi Zhishang at that time, and it was also famous in the smart home industry at that time. And there are some examples of relative success.

▲ Cloud Image Zero Firewire Glass Touch Switch

▲ Cloud Atlas WinBell P2

▲WinMagic P1

▲ Cloud Atlas WinLight P1s

Q: At the brand conference, the amount of contract signed on the channel on the same day broke a record and reached 30 million yuan! What caused such a sensation?

Mr. Pei: Although there were some offline investigations in the early stage, the actual final result was beyond our imagination.

I think there are two core factors. First of all, I think it is a very good phenomenon for the whole industry, which shows that the industry has really got up. As long as you are good enough, the industry is waiting for you to recover such a share.

Secondly, it shows how much people accept this high-quality thing, proving that it has a user group; our channel providers have also seen what kind of products their users need, so it will lead them to find what kind of original factory to act as an agent, or to carry out a distribution.

And our differentiated positioning, from a preliminary point of view, has been verified, and there is no problem with the high-end positioning. There must be your user base there, after all, the Chinese market is really too big.

Q: Cloud Atlas is committed to building a full-scene smart home. Can you introduce the scope and design concept?

Mr. Pei: We define the whole scene. First of all, the word must meet all the necessities of family life.

In the future, with the development of science and technology, especially the vigorous Iot industry, home life, work, including your car network are inseparable.

Therefore, our concept of creating a full scene and the original intention of product design should think of this possibility in the future from the beginning.

And this covers a very wide range.

The first is your control. The intelligent screen can control all the devices in your home;

▲ winLight Family Control Center

The second is your interaction, which must include your family members, community, work, etc., and some of the things in it will be reflected in that "screen;

The third is your content center, the so-called content center, which covers your medical treatment, etc.

The fourth is your third-party service, that is, your Meituan, Didi Taxi or other software, which all have a natural attribute. For example, when you take a taxi, the position of your screen will not change and can be accurately and automatically located.

I think these can be understood as part of the whole scene life. The whole scene smart home covers all aspects of you, covering daily life, life and work, etc.

▲ Cloud Atlas Super Center WinWorld

The cloud image super center adopts an all-aluminum alloy integrated body and a 15.6-inch 4K touch rotating screen design, carrying the four identities of "interaction center", "control center", "content center" and "display center.

It is not a TV, not a flat panel hanging on the wall, changing the way of information and control through horizontal and vertical screen conversion.

Support gestures and automatic matching of horizontal and vertical screens; The mobile phone can automatically adapt to the mobile phone mode at the touch, rotate to a vertical screen, and experience the "large screen mobile phone" service.


Q: How many products do "full scene smart home" need?

Mr. Pei: The core of our full-scene smart home has eight series. In the future, with the development of some technologies, especially AI technology, I think some new product forms may be derived.

To be honest, the smart home industry is very broad, just like some of our peers or friends, he designed the smart bed, and some people may define this product as a part of the smart home, but now this kind of product is temporarily not within our research and development scope, nor is it in our product planning.

▲ Eight Series of Cloud Atlas Products

(Eight series are: gateway series, lighting series, security series, curtain series, intelligent building, environmental health series, home theater series, intelligent sensor series)


Q: What is the biggest difficulty in product design?

Mr. Pei: The first difficulty is a system. The appearance of any of its single items will cause you to add new designs at the entire app level, including cloud data.

Second, our company has made eight series of products, and each product needs to be done very well. Whenever a product has a problem, it will be very destructive to the brand. If the user's response is very good, then this product is absolutely OK.

▲ Cloud Atlas Data Center


Q: Where did you start when planning a "full-scene smart home?

Mr. Pei: It must start from the user's pain point. Of course, in the smart home market, users sometimes need to dig their own pain points, and even need you to guide them. As Jobs said, in fact, the user's needs may be We created, if you have the ability to create user needs, then you are the best.

Smart home industry, because it has no forerunner, so many times need you to bravely do some innovation.

Why are there so many unicorn companies? This situation is because any new industry appears, it must be that entrepreneurs can take the lead.

There are certain objective laws in this. Start-up companies dig out user pain points with their heart and work tirelessly to iterate. This is very important and cannot be done with money.

▲ Cloud Image Full Scene Smart Home Sensor Family


Q: How do you show your sense of design without changing the user's cognition? And it does not increase the user's difficulty?

Mr. Pei: users' understanding of smart home is limited, we have no doubt about this, so this is also the reason why this industry is not fully popular.

If it is said that every user is very familiar with the whole smart home, then this industry is no longer suitable for start-up companies, because at that time the pattern of this industry has basically been determined, and you are already a latecomer and there are no more opportunities.

How to solve this problem, or go back to our team just mentioned, there is this gene there, we know this matter very well, even sometimes a little conceited, in China, there is no better understanding of the whole smart home than we do.

And the power of education is slowly forming. But when smart home becomes a kind of talk, or becomes a common part of people's lives, these will not be a problem.

▲ Cloud image super remote control

The cloud image super remote controller has built-in music service and video content service package, which supports direct connection with traditional TV and audio equipment, so that you can have an intelligent life at home.


Q: Finally, please give some advice to designers or other people who want to start a business.

Mr. Pei: If future designers want to start a business, I think there are three elements.

First of all, just like our cloud map itself, why we do high-end whole-house smart home is determined by our team's genes. It is the same as design. Everyone is willing to do beautiful things and needs to have a deep foundation. When things are presented, they must have a sense of design.

The second point: to choose an industry, and this industry is best in the wind, then if a little earlier I think there is no problem. This industry should be big enough. I think it would be better to choose a bigger industry.

The last thing is to stick to it, otherwise it will be difficult to succeed. Because it is really very difficult to start a business now. It is most important to have perseverance and persistence. Entrepreneurship is made.


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