Brand side: Hyundai Motor Company Hyundai Motor Company

Award: iF Design Award 2025

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Concept Car 〗
The Genesis X Gran Berlinetta embodies a timeless blend of racing spirit and elegant design. It focuses on "dynamic elegance" and provides a bold aesthetic that reflects the Genesis's dedication to perfect design and performance. The striking Magma color highlights its high-performance characteristics and South Korea identity. The aerodynamic appearance of the Gran Berlinetta is defined by the new Crest grille, parabola and rear spoiler, which complements its powerful posture, while the minimalist interior emphasizes "white beauty" to enhance the driver's racing experience.

Only for exchange learning, non-commercial use, information from the German iF official website