Laoshan beer pan Hu | do "mountain" to do such a mountain

packing design，Beer Design，Design Rejuvenation，

When Qingdao is mentioned, Laoshan Mountain and beer are always unavoidable topics. Looking at the green beer family: classics are the cornerstone of the nation, 1903 represents innovation and exploration, white beer is the category responsibility, and pure life is the young battlefield. Laoshan, on the other hand, is always closer to the daily dining table and carries the most real one-the national cool beer. At the moment when consumption returns to rationality, what is the "ratio" of cost performance? We split it into three things: solid quality, high cost performance and aesthetic online. On the premise of maintaining the orientation of being close to the people, how to use modern design language to present the regional characteristics of Laoshan and the quality of brewing in large factories on the packaging, so that people who drink Laoshan beer also feel that there is a face on their faces, is the core topic of this design. “High cost-performance shouldn’t be an excuse for subpar packaging.”

The new Laoshan beer does not represent a clean break from the past; rather, its design seeks to reorganize the relationships among the brand, its regional identity, product categories, and consumers, building on what is already familiar. “Laoshan” serves as the visual centerpiece, the mountains and sea form the cultural backdrop, beer-related symbols confirm the category, and clear messaging brings the product back to authentic, reliable everyday drinking occasions. This is a beer from Laoshan, made for the masses: solid quality, great value, and stylish design. We hope it can be instantly recognized on the shelf, and that with every sip, you can feel the refreshing echo left by that mountain and this sea. The mountains and rivers stretch far and wide; only Mount Lao stands alone.