NCSOFT Lobby Renewal Coexistence

2024-07-18 Other Industries 472 2 5

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Other Industries

NCSOFT Lobby Renewal Coexistence

2024-07-18 Other Industries 472 2 5

ADP

Other Industries

Under the concept of "coexistence", NCSoft designed its game world and real world to achieve coexistence through diverse spatial experiences. The virtual world created by NCSoft is as real and creative as the real world. Users experience countless worlds through games and create another self. The world in the game is not only a virtual space, but an independent world with its own existence value. We focused on this feature of the game, trying to integrate virtual space and physical space. To this end, we set up three main spatial data points (Portal, Gallery, Cafe) and extracted four design keywords to apply to each space to visualize the concept of "coexistence": VIEW, JUXTAPOSITION, INTERACTION, GATE. In addition, we built the new space around three new axes that run through the entire hall space, making the old and new spaces related to each other. The hue and style of the main space is clearly distinguished from the white tones of the existing facilities, both emphasizing the uniqueness of each space and expressing the coexistence of two different dimensions.

Korea
Award : WINNER
Client : NCSOFT
Affiliation : CA PLAN
Designer : Heunsaem Oh, Seungyoung Jung, Eunjung Yoo, Chaerim Jeong, Haena Song

www.asiadesignprize.com/133030

concept,space,design,game,Gallery,
concept,space,design,game,Gallery,
concept,space,design,game,Gallery,
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木瓜思维 2024-07-18
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super strong

百褶少女 2024-07-18
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Different from others

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