Brand side: Shanghai Jahwa
Awarded: 2023 Pentawards Award Products
Reporting Agency: One Point Design Consultation
Our service: award declaration | visual communication | booth construction | warehouse logistics

This series of packaging is designed for baby bath products suitable for 24-48 months. The whole shape is inspired by the growing seedling buds, and the good wishes for children's healthy growth are placed through the cartoon bud shape. The core of the design is the integration of tactile, visual and olfactory stimulation provided by the product itself in packaging design to form a multi-level sensory experience, promote infants' sensory enlightenment, and at the same time attract their attention with interesting interaction, reduce their resistance to shampoo and bath, and maintain the nature of curiosity and exploration. Rotatable bottle cap outer layer, children rotate the bottle cap to switch expressions, provide tactile and visual stimulation, exercise its hands-on operation, and promote the interaction between parents and children. The bottle label is printed with temperature-sensitive color-changing ink, and the color changes after the temperature changes, enriching the visual effect. The interesting design effectively reduces the baby's resistance to bathing and makes the parent-child bathing scene more vivid and interesting.