Xinhua, as a well-known medical device manufacturer in China, has a huge product system and a large number. Therefore, the goal of developing new products is not only the excellence of a single product, but also the positioning of the product line and even the whole brand from a macro perspective through the analysis of various aspects.

Although this product is an endoscope cleaning and sterilizer used in the laboratory, its form is more similar to some household appliances. Therefore, we are more bold in combining the design elements of consumer products, refining the design language and applying it to this design.

This design breaks the style of emphasizing function and hardness in previous products, and takes the front panel and front door as a separate part. The anthropomorphic form of the screen part gives people a feeling of closeness and nature, and the upward angle is easier to operate. In addition, the appearance of the front surface and the rear surface can not only clearly distinguish the operation area, but also be more conducive to controlling the processing cost.

Riader80 and Riader50 belong to the same series of products. The difficulty in this design lies in the more natural and clever application of visual ICON to Rider-80 with completely different composition and larger volume, and is committed to upgrading visual ICON to brand ICON.

Inspired by the buds of plants, the designer sets off the control panels on both sides with gracefully extending curves. The observation window and control panel are designed to be inclined upward, which is more suitable for standing observation and operation. At the same time, the combination of white and champagne gold conforms to the standard color matching of Xinhua serialized products, but some efforts have been made in the color ratio: the large area of white gives people a clean and fresh feeling, and is not easy to produce a sense of pressure, and at the same time meets the professional, efficient and clean environmental requirements in the laboratory; the small area of champagne gold is exquisite and unconventional, and plays a finishing role in the visual center of people, it has increased the level and also added a sense of professional stability.