💡As a global technology company, since its establishment in 2017, it has continued to cultivate and innovate in the field of smart home appliances and continuously optimize smart life subdivision scenarios. It has successively introduced four categories: sweeping robots, wireless vacuum cleaners, smart floor washers and high-speed hair dryers. At present, the search has covered more than 120 countries and regions, with more than 4000 offline physical stores worldwide, and has become the leading brand of smart home appliances.

📍In 2024, Rhett Design has built a global SI concept experience center for pursuit. With its spatial SI standard design for all categories of products, it conforms to its multi-category planning and global layout in the field of smart home appliances. At the same time, we are looking for the design of the "Suzhou center experience store" is landing, please look forward!

Project Name: Seeking Global SI Concept Experience Center
Service Content: SI Design
Service time: 2024

Looking for the world's leading technology as the base, together with Reed design, based on the "core technology is the root of everything" brand gene, the brand concept, story and core values into the offline retail field.

We take the "palace of science and technology" as the space positioning, create a set of display, experience and service in one of the home ecology, abstract technology into a tactile experience scene, so that products not only interact with functions, but also resonate with emotions, building a bridge connecting cutting-edge technology and user trust.


✨Create luxury technology texture and create high-value brand perception

◎ With black gold as the main color, the metallic material luster collides with the texture of the black matte panel, and combines simple geometric lines to create an experience atmosphere with both delicacy and futurity.
◎ Extract the initial letter "D" of the brand "Dream" as the core visual symbol, and integrate it into the design of door head, wall surface, exhibition device, etc. to strengthen brand recognition. Transform the spiritual core of "dream life, worth pursuing" into a perceptible spatial experience, and promote the brand to achieve strategic leadership in high-end channels.


✨Translate the hard-core technical language and build a "science and technology palace" with concrete experience"

◎ The three core technologies are embodied as innovative devices such as "plane and dream", "motor speed" and "intelligent algorithm", and the abstract core technologies are intuitively translated into spatial language to construct the spatial experience of "the palace of science and technology.
◎ Break the "pure sales" positioning of traditional home appliance stores, through the "symbol translation-technology visualization-scene operation" store design methodology, relying on intelligent devices to create family scenes, while meeting the needs of intuitive experience, to establish users' trust in cross-category technologies through artistic design.


✨Deepen the full-link experience design and effectively improve the conversion rate of sales and purchase.

◎ Based on the concept of "user life cycle operation", optimize the dual dynamic line and build a complete user journey from technical experience to after-sales.
◎ Reconstruct the whole house system display, through the series of whole house cleaning and cross-category display, highlighting the advantages of core products at the same time, reduce the cost of user decision-making, effectively stimulate the desire to buy.


* The above content, for the concept of the program show