Tmall's top ten treasure brand "Carter Mark", the layout of the domestic market in 2018, in 2020 for several consecutive years to get the first double 11 single product sales, becoming the new consumer brand leader of kitchenware. It took only a few years for Carter Mark to establish its brand position in the domestic market, leading the transformation of the domestic non-stick pan industry from the traditional round coated pan to the functional shaped pan.

In 2020, Carter Mark and Rhett Design have a precise insight into the problem that the domestic cookware industry has a single product shape and is not in line with the aesthetics of new consumers, and began to develop new products that can attract young people's love. As the annual strategic partner of Cartmark, Rhett Design has been escorting the whole process for 5 consecutive years. By continuously building strategic products, it has provided professional guidance and strategic support for Cartmark to realize its business goals in different stages such as 0-1 and 1-10.

At the critical stage of the brand's start-up, Reed Design uses the strategy of "new scene, new crowd and new concept" to deeply analyze the two core groups, through product demand insight, to create new scenes, and to accurately define the brand's breakthrough direction with new concepts. Based on the core strategy of "visual definition of symbols", the design team makes the brand make bold breakthroughs in visual symbols and product design, transforms users' abstract yearning for "a better life" into a perceptible and communicable product language, continuously breaks the design boundary of regular cookware, and successively builds whale milk pot, strategic maple leaf, doughnut, tide play, mosheng series and other products, help Carter Mark quickly establish a differentiated brand awareness of "kitchen tide.

In 2024, Rhett Design extracted retro elements "vinyl record" and "piano" from the current mainstream of home-"medieval style" home style as design metaphors, and launched Mosheng series record chopping boards, knife suit and piano solid wood chopping boards.
In the way of trend symbol grafting, the fashion elements and practical functions are perfectly combined, so that it is not only suitable for cutting vegetables, but also for placing plates and displaying, forming a visual symbol with high recognition and consistent with the brand style.

Customer Service: Carter Mark
Service Team: Rhett Design
Service content: annual strategic service-product strategy consulting | product matrix planning | product trend research
Service time: 2019 to date

# Analogy and metaphor design, retro design language transfer
Transfer the symbol of "record piano sound" to the design of double chopping board, classify and match, and fill up the sense of cooking ritual.
Tempered glass cutting board | safe and durable, can also be used as a tray on the table
Acacia chopping board | anti-dry shrinkage and wet expansion, high stability, no blade injury
Record set knife | sound modeling, and record cutting board to form a series of product language

Inspired by the vertical record player, the retro aesthetics is integrated into it, and it has the function of kitchen utensils and the temperament of art ornaments.
Built-in drain tray | drain ventilation quick drying, tray drip-tight
Rotary sharpener | V-shaped ceramic cutting edge, saving time and effort in sharpening
Damascus steel | mirror hammer pattern, rust is not easy to collapse

# Series product design, incarnation "walking billboard"
The Mosheng series has been continuously shared by many home bloggers on major social platforms with a very high rate of maps. Through the "vinyl record" cutting board, the unique design of the "audio" tool, so that the product has become a "walking billboard", consumers incarnate "brand tap water", thus affecting the online, offline channels reverse pursuit, help "Carter Mark" successfully occupy a place in the domestic pot market.

/Design for one, the achievement of China to create the core value chain