What is the mission of a bottle of beverage? Quench your thirst? Flavor? Or become a carrier of memory?
In 2025, Wang Laoji will take a step towards a comprehensive transformation of globalization.
As the world's first natural plant beverage sales for 5 consecutive years, Wang Laoji
It has appeared on the shelves in more than 100 countries around the world.
On a par with classic brands such as Coca-Cola and Pepsi
The new Wang Laoji? Need a more distinctive model identification
On behalf of China's local consumer goods image, more bearing Chinese charm, standing on the global shelf!
So we conducted a cultural interpretation of "Qi Yun China" for Wang Laoji--
The bottle body is slightly closed, with three horizontal ribs added, and the bottle is divided into three sections.
One is solid and the other is echoing the vertical rhyme of the three characters "Wang Laoji.
The vertical stripes of the bottle body are derived from the texture of rice paper to enhance strength and reduce the amount of plastic.
The formation of introverted and aura of the oriental sense of order, so far, the new bottle formation: straight shoulder for bone, section for rhyme, vertical lines for muscle.
Like a pavilion and a bamboo, it has a degree of discipline and a posture of indomitable spirit.
This is the integrity.
Name of Work | Wanglaoji Herbal Tea Plant Drink
Brand Holding | Guangzhou Wanglaoji Big Health Industry Co., Ltd.
Original Design | Tiger Pan
Executive Design | Jiang Zhiyi
Process Design | Xie Zhangkun, Lu Miaorong
Visual Presentation | Zhu Yuling
Project Management | Peng Lei
Media Relations | Lingli Xiang
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It is the work of a master.
Interesting