The visual effect of the poster is a graphic design using photos of the chairs on display. Due to the impact of the COVID-19, the exhibition was postponed. We took the opportunity to plan a new design announcement poster that was completely different from the visual effect disclosed before the postponement. The poster uses a two-paragraph layout. The upper symbolic figure shows "the sense of expectation when you haven't seen the whole picture", while the lower photo shows "the emotion when you actually appreciate the work". Before it was made public, BYTHREE were surprised and moved when we first saw the works on display. It was precisely because we wanted to convey this feeling that we designed this brand-new poster.

Japan
Award : WINNER
Affiliation : BYTHREE inc.
Designer : Takanori Yoshida

www.asiadesignprize.com/132778