Zhiyuan Xingfang Packaging Design Case | Rabeprazole Sodium Enteric-coated Tablets Prescription Drug Packaging

Translating the Rational Pharmacodynamic Mechanism into the Guardian Design Language of Sensibility
"Soft shield" design as a symbol
Graphic by a soft stretch of silk (symbol of intestinal mucosa)
Wrapped with a stable core composition
Intuitively convey the product characteristics of "enteric coating, precise effect, gentle protection"
Transforming rational pharmacodynamic mechanisms into perceptual "guardian" language

Golden streamline design with eye-sucking box face
Hidden "stomach outline" metaphor
It is equivalent to "I am a player who recuperates my intestines and stomach"
Written on the packaging, both by texture to pull full recognition
And accurately stamp the product action point

Packaging Material Silver Cardboard
The process adopts printing white frosted
Highlight the product packaging texture at the same time
allows the user to extend from the visual
To the "medication experience" of the good feeling