World Zeyu Huoshan Dendrobium Fengdou Dunhuang Culture Joint Gift Box Packaging Design | Zhiyuan Square Packaging Design

The world Zeyu Huoshan Dendrobium Fengdou high-end nourishing gift box, Huoshan Dendrobium known as "Chinese fairy grass", is a very regional identification of authentic tonic. The design links with Dunhuang culture IP, integrates Dendrobium immortal grass culture with Dunhuang classical aesthetics, and creates a nourishing gift box suitable for business gifts and high-end festival gift-giving scenes, which has both cultural details, national style beauty and high-end texture. It is different from conventional Dendrobium packaging on the market and establishes a unique brand visual memory point.

Design to "Dunhuang fairy rhyme, Hu Chengjia ceremony" as the core creativity. Taking the two classic symbols of flying sky and nine-color deer in Dunhuang culture, combined with the attributes of Huoshan Dendrobium immortal grass, Huoshan regional landscape and the architectural image of Mogao Grottoes, the picture of flying sky holding immortal grass is taken as the main visual line. The flying sky is elegant and flexible, symbolizing the natural nourishment, elegance and preciousness of the fairy grass. Nine-color deer symbolizes auspicious and healthy. Mogao Grottoes Pavilion echoes Dunhuang's context, uses the image of oriental classical mythology to metaphor the precious attribute of "fairy grass" of Dendrobium Huoshanense, and uses cultural empowerment products to convey the good wishes of gifts, so that the national style is not outdated and the high-end is not grandiose.

The box type is a square box with a cover of heaven and earth, with bronzing and convex striking process, filling up the touch and visual level. The design jumps out of the homogenization style of similar Dendrobium packaging, uses Dunhuang auspicious context to empower products, adapts to the market for business and festival gifts, and creates a authentic nourishing companion gift with cultural stories and high recognition.