"inDare X iFLYTEK 』
Project time: 2021
Project Properties: Smart Recording Pen
Project area: full network
Service content: product visual identification system design | product strategy | crowd-generation trend research | user research | product design | product visual symbol construction | ergonomic design | product landing follow-up

InDare redefines the image of younger products for wrist-style recording pens R1 under the brand "HKUST Xunfei". We have found that smart recording pens are no longer exclusive to business people attending various meetings, but have also become efficient assistants to more students, creative elites and entrepreneurial teams. The recording pen is combined with a smart bracelet to record as you like, with ultra-high endurance and 98% real-time transliteration to continuously help smart and healthy life.

@ inDare-a creative firm that "understands young consumption in seconds"
@inDare - Brand Strategy and IMC.