On April 15, 2019, Italy's A' Design, the top international design award, announced the results. "Hongyan Creek Golden Tea" won the Bronze Award of the Year. This is also the first time that the Xiangxi Golden Tea category has been recognized by an international award in its design. The award ceremony was held in June on the shore of Lake Como in Milan, Italy.
Zeng Ling Design Workshop
Creative/Design Director: Zeng Ling
Designers: Li Yuxin, Shen Sha, Yang Hong
Award: Italian A' Design Bronze Award in 2019
Official website: www.preaker.com
The main part of the packaging is to use the picture of Xiangxi Tujia girls picking tea, which combines Xiangxi's characteristics such as Xilankapu, Diaojiaolou, cornices, and handsome mountains and rivers to highlight very strong regional characteristics. Present a picture of the natural scenery of the nation, expressing the concept of green and healthy original ecology of tea. This series has three colors of red, green and white to distinguish black tea, green tea and white tea. The inner box adds color on the basis of the outer box to enrich the whole design. Because it is ultimately to be fed back to consumers, we are more inclined to express the quality and local characteristics of tea, restore the original feeling of health, without losing the national flavor.
The main part of the package is the scene of tea picking by Tujia girls in Western Hunan. Among them, it combines the characteristics of Western Hunan, such as Xi Lan Ka Pu, pile dwelling, upturned eaves above, beautiful mountains and rivers, highlighting the strong regional characteristics.Presenting a picture of a nation, nature and beautiful scenery. Express the concept of green, healthy and original ecology of tea.The series of red, green and white colors to distinguish Black Tea Green Tea white tea. The inner box adds color on the basis of the outer box to enrich the whole design. Because the final feedback is to consumers, so we are more inclined to show the quality and local characteristics of tea, restore the feeling of healthy original ecology, without losing national flavor.
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