Chu orange Chu's Orange
Customer Name/Customer Yunnan Shijian Fruit Industry Co., Ltd. Yunnan Shijian Fruit Co., Ltd.
Designer/Designer Pan Hu Tiger Pan
Illustrator/Illustrator Wang Xiaoying Wang Xiaoying
Awards/Awards Reddot Award 2016 Best Of The Best/Red Dot Best Award 2016 & iF Award 2017/German Hannover IF Design Award 2017 & IDEA Award 2017/American Industrial Design Excellence Award 2017 & 2018GDA German Award Winning & 2019Graphis Gold Award
Year/Years 2016

Mr. Chu Shijian is the most inspirational legend in China. In the 1970 s, under his leadership, the next small rural pig farm in China developed into Hongta Group, the largest enterprise in China with a profit and tax contribution exceeding 30 billion. Jailed on charges before retiring. After being released from prison, the 74-year-old contracted barren hills to start a business again. After more than ten years of hardship, he became the "Chinese Orange King" with hundreds of millions of annual sales ".
Mr. Chu himself has become a legend. Because Chu Shijian's second venture carried too much positive energy, his oranges were hailed as "inspirational oranges".
For the packaging design of this brand, we can't think of a more convincing expression than Chu Lao himself. The expression of woodcut prints with a sense of weight reproduces the glory of legendary business leaders. The innovative opening structure, gently pull outward, the orange will automatically rise. It greatly facilitates the removal of oranges, increases the display function of the terminal, and also implies the ups and downs of the old man's life.