Moutai, known as the national wine of China, must not only retain the uniqueness of the Moutai brand, but also perfectly integrate with the spirit of different levels of Olympic awards. For the 2012 London Olympic Games, a series of corresponding gold, silver, copper and ordinary products were launched, and a limited edition celebration wine was specially customized for the Chinese Olympic team. To the fighting spirit of the Chinese athletes! Cheers for a moment of jubilation. Through the early research on the brand characteristics of Maotai liquor and the category of Olympic commemorative liquor, the final design scheme of celebration liquor retains the unique 45-degree labeling style of Maotai liquor and the bottleneck characteristic points of three steps on the bottle type. The whole bottle body adopts the gold tracing technology, that is, the modern gold tracing technology is used on the special ceramic bottle body. After liquefying pure gold, colored patterns are painted on porcelain embryos, which are then fired in a kiln at high temperature. The traditional Chinese moire gold lines are outlined in a large area of matte gold by means of relief and line drawing. The exclusive packaging of this collection of wines can also be used as part of the Olympic honor, which can make this pride and glory long-lasting. And thus won the 2014 German Red Dot Visual Communication Award. The orb on the bottle cap is hand-polished with special materials, making the appearance more detailed and soft. The overall shape implies Futou orb, showing the elegant demeanour of Chinese national wine.