Temple Village
SiZhuang Liquor

This is a set of liquor packaging design from Shanxi, China. In China, liquor is usually divided into four pieces in a box or six pieces in a box. The products in the carton have the same packing box and container. In the case of low consumption capacity and low usage, it is also reasonable to do so. However, at present, the probability of Chinese people buying liquor in the whole box is getting higher and higher. In view of this phenomenon, we will make more different personality qualities of four bottles of liquor in a box under the premise of reasonable cost, so that consumers who buy the whole box also have more sense of surprise.
Water, as an important part of winemaking, is the core of the brand. So we made the container into an irregular fluid shape, with four containers as a group, and each container was decorated with different elements to make the product's oriental flavor stronger, which is also closely related to the name of the product's oriental Zen. In order to put more emphasis on "water", we also equipped each bottle of wine with a small fish accessory, and this accessory can be used as a decoration after drinking wine. The packaging box uses a minimalist approach to set off the brand connotation in order to stand out from the dazzling array of products.

The package design is for a set of white spirits from Shanxi Province, China. In this country, a box of liquor usually includes four or six bottles having the same container design. This way of package is reasonable when consumers have weaker consumption capacity and less demand for beverage. However, nowadays Chinese people are more willing to buy a whole box of spirits than a bottle. As a response to the change, we strive to add as much character to product design as possible within the limit of the cost to bring consumers more surprise.
Water, as an essential element in brewing, is the core of the brand, inspiring us to design an irregular streamline body for the product. While four bottles are packed in one set, each of them is embellished with different patterns to deliver a strong sense of eastern beauty and to echo the oriental philosophy behind the name of the product. To highlight “water”, each bottle is also attached with a “fish”, a trinket after the product is used up. The packing box adopts a minimalist style of design to show its brand concept in order to stand out from dazzling goods.

Awards:
iF Design Awards 2020
Reddot Awards 2020