NXP Motors has trusted us for the past four years and we demonstrated their capabilities at the Consumer Electronics Show in Las Vegas. We helped communicate why they are leaders in the semiconductor industry and play an important role in the automotive industry.

NXP Motors has trusted us for the past four years and we demonstrated their capabilities at the Consumer Electronics Show in Las Vegas. We helped communicate why they are leaders in the semiconductor industry and play an important role in the automotive industry.

Showing users all the potential of NXP is our biggest challenge. To this end, we have created a multi-level story building system to convey various motives to NXP's enterprise users.

We designed the experience of the exhibition and developed a physical and digital element system, which brings the audience a broader understanding of the brand, product and company.

We have created four main areas of the exhibition: "Center Hub"-to experience NXP's brand vision; "Domain Center"-to provide visitors with interaction to understand the possibilities and combinations of technologies; "Information Center", which provides a detailed description of technologies; and "Technology Table", which meets the expectations of the most professional users through the provision of technical information.

We are pleased to say that the development of projects with these characteristics proves that NXP is a market leader. NXP can see that these results have been reflected in their business, improving brand relevance and promoting publicity. This project is in progress, and I am glad to be able to further develop the design and strategy for the next exhibition.

TEAMS | Qi Si is one of the oldest design consulting companies in the world, with 5 design studios on three continents. Through innovative design methods, customers are helped to bring products from the initial design concept to the production stage, providing design consulting with strategic positioning for local and global markets.
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