PROJECT:EDC · Chao Play Camera
DESIGN: Open the door and see Xi Design Bureau

This compact trendy camera combines retro and Braun style, and is positioned in the young group pursuing individuality and fashion sense. The appearance design is simple, focusing on geometric lines and material texture, and the operation interface is intuitive and easy to use, which conforms to the concept of "less is more. The camera is portable and outputs photos by inserting a SIM card, maintaining a unique functional approach while simplifying the process of connecting and sharing.

The design draws on the essence of classic cameras and Braun products (such as simple geometric lines and precision), endows the products with aesthetic value beyond time and unique visual recognition, and meets the pursuit of individualization and cultural identity of young groups. Create a modern, pure and advanced visual experience. The intuitive operation interface lowers the threshold of use, allowing users to focus on the shooting itself and emotional expression.

The functional design is highly focused on the two core links of "shooting" and "sharing", removing unnecessary complex functions to ensure that users can quickly get started and enjoy the fun of instant recording. The aluminum alloy frame and ABS plastic body are selected to ensure that the product is light and easy to carry (in line with EDC's "daily carry" attribute), while providing sufficient structural strength and durability.

The product is not only a shooting equipment, but also designed as a recorder of personal life fragments and an expression carrier of personality style. Its unique appearance and use itself, accurately positioned in the pursuit of fashion and personalized young groups, in line with the current trend of culture for unique design, retro feelings and social sharing needs, with good social resonance and economic value potential.

Open the door and see Xi Design Bureau to do the design with its own selling points.