Brand side: net creation.

Awarded: Red Dot Award 2023 Product

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics

Professor Plant is a plant-based food brand for young users in Chinese cities. This range of food packaging includes light dumplings, jelly and coffee, all of which are plant-based. In order to highlight this feature, symbolic and abstract product composition patterns and arrows representing heat reduction are arranged in order on the packaging to construct a unique identification unit and a consistent series of visual styles. The flat style ensures the rapid focus of the user's line of sight, enhances the sense of visual order, and matches the target user who pursues relaxation and pleasure.