Products are the core lifeline of an enterprise. The importance of product design to an enterprise is self-evident. How to do a good job in product design is a problem that every enterprise needs to attach great importance. However, most small and medium-sized enterprises do not have the strength to independently complete the design and development of new products, and most of them need to seek cooperation from product design companies. Professional product design companies generally have their own set of perfect product design process, which is also an effective guarantee for the project to be completed on time and according to quality. Based on many years of design experience, share the product design process and specifications of the product design company, and the general process steps of product design, so that everyone can have a better understanding of product design.
First of all, before carrying out product design work, product design companies must have an in-depth understanding of the customer's needs, including what functions the customer wants to achieve (main functions), the customer's budget, product positioning, post-promotion mode, and the advantages and disadvantages of market competitors.
Secondly, after understanding the needs of customers, it is necessary to conduct market research and dig deep into the pain points of consumers to ensure that the designed products are what consumers need. An excellent product comes out to meet the needs of customers, but also to meet the needs of consumers, know yourself and know the enemy, in order to win every battle!
Furthermore, through the above investigation, at this time, the product design company should have certain cognition and ideas about the product. How to realize the ideas? That is to design the appearance and internal structure function of the product through the pattern of hand-drawn sketches. This also includes the color of the product, the shape of the product, the functions it carries, the parts used, etc.
In addition, look for deficiencies and irrationalities in products and improve them. This is the most critical step, which determines whether the product is really completed. Then we went to the trial installation of the prototype and made a complete product in the form of 1:1. From this, we can see the effect of the final production of the product. If there is no problem in verifying the appearance and function by hand, the enterprise can then start the certification application and production.
However, each product design company is unique, and the product design process will be different. As a senior design pre-sales customer service, I often receive customers who come to consult the design project and often meet various types of customers. However, the intended customers actually pay attention to the three major issues of project case, process and cost. Let me briefly introduce the product design process of White Fox and other issues:
One: Have you ever designed a similar case?
Customers who come to consult often ask whether they have designed similar products. This sentence means that customers are very concerned about the design experience of design companies. The customer wants to find an experienced design company that has designed this case to complete the cooperation. In this way, there is greater hope that the two sides will reach an agreement. This kind of customer is nothing more than a big test for the fledgling design company.
Two: How much does this product design cost?
When customers know that your company has similar product design experience, they will want to know how much this product design costs. Will it be too expensive and will it exceed the customer's budget. General pre-sales design customer service will not directly quote the customer, because the quotation is a more detailed and complicated thing. The quotation is the scope of work of the product project team.
Product design costs will be based on the difficulty of the product, the type of product design, service content, creative requirements, project time and other factors. For example, the design of medical products is more expensive than that of consumer electronics. Whether the product has mechanical transmission function, if there is, it will be expensive. If the structural space is too small, it is difficult to do, it is expensive. Market research, stacking, 2D drawing, waterproof grade, etc. are required, which will also increase labor costs, so the price is different.
Sometimes customers with bad temper always say that it is so difficult to quote a price, just tell me how much it is. When customers know the details of the quotation, they should understand the difficulty of designing pre-sales customer service. In response to the problem of quotation, the design company will sign a design request with the customer to determine the service scope of the project, and then give a reasonable price according to the project evaluation.
III. Product Design Process (Taking Appearance Design Service as an Example)
When the customer signs a design contract with the design company, the design company starts to set up a design team to start the project. The customer paid the down payment, and the design team began to design the appearance of the product. The design company will issue 3 design schemes for the customer to choose until the drawings satisfactory to the customer are designed. When the customer selects a good design scheme, the design company will sign a design confirmation letter with the customer; furthermore, the customer pays the balance to the design company, which issues the original drawing paper and the design project ends.
The design process of a product design company is a company's system, which is one by one. Whether the customer wants appearance design or structural design or a series of services from customized product design to production, we have a set of completed processes. To ensure the smooth progress of product design projects is also to ensure the division of interests and responsibilities of both parties.
It is worth mentioning that White Fox Design can not only provide product design services for everyone, but also provide product production services for enterprises. In the production process, when we encounter technical or design concept problems, we can follow up as soon as possible, so that enterprises can produce products more worry-free and more secure. This effectively reduces the intermediate links, and the white fox can track and solve problems from beginning to end one by one.
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