Listen to Michael Young, a famous international industrial designer, about the time force of turning complexity into simplicity.

Xijia mechanical watch · MY series is a watch work jointly designed and completed by Chinese original designer watch brand CIGA Design Xijia and internationally renowned industrial designer Michael Young.

This work won the 2017 German iF Product Design Gold Award and the 2019 German Award.

Time has the power to simplify and filter complexity.

The designer uses stretched lines to describe the time force of turning complexity into simplicity. Starting from the mechanical movement, the designer uses lines to outline the aesthetic feeling of the machine, and extends it infinitely into a dial. The time machine is supported by an inclusive radian. The integrated design properly places the circulating time so that the abstract time can be clearly seen in an instant. Its unique hollow way and structure create a unique visual beauty and personality.

Time has the power to simplify, which is the philosophy of time that this watch wants to express.