Zhiyuan Xingfang Packaging Design Case | Antithrombotic Capsule Drug Packaging Needs from Vision

Zong Huang Tang Anti-Shuan Capsules
The core selling point of the product is the concept of "nine insect resistance".
Visualize as a vector illustration
Nine bugs organically combined into a pattern
Echoing the physical properties of "group prescription Chinese medicine" at the same time
It represents the inheritance and development of traditional Chinese medicine culture
The illustration is shaped like a gossip array.
Exude some kind of ancient and mysterious power
The whole gives people a sense of mystery, a sense of rarity and honor.

Red is the iconic visual symbol of Chinese medicine
Bring your own "peace of mind, orthodox" psychological hint
fit the aesthetic preferences of the elderly (core target group)
Gold embossed border enhances texture
It not only reflects the sense of quality of "century-old brand"
Also make packaging more eye-catching in similar drugs
It is convenient for patients to quickly notice when searching and browsing

Large area bronzing process
Through the design of the point line surface
Let the packaging level more rich
The combination of matte bronzing and bright face bronzing
Show the high-end rare attributes and sense of grade of the product
Support the high selling price of the product